LEGO’s Rebuild The World: A Case Study in Visual Communication
LEGO’s Rebuild the World Campaign uses visual storytelling to educate and engage audiences, delivering a few inspirational marketing communication pieces.
Tackling Unrealistic Beauty Standards with Dove’s #TurnYourBack Campaign
Learn how Dove’s #TurnYourBack campaign follows a long line of honest, challenging advertising for the beauty giant.
How to Use AI Market Research Tools and Prompts
Learn your way around AI market research tools and assistants and discover top tools and strategies to get business insights your company can use.
Brutal Honesty: UNICEF’s “Likes Don’t Save Lives” Campaign
See how UNICEF’s “Likes Don’t Save Lives” campaign made us rethink our brand strategy for crucial causes.
Best AI Tools for Social Media Content Creation in 2024
AI has been a part of social media for a while now, but only recently has generative AI become a factor. Learn about some of the latest tools available to you.
How Not to Apologize: Marion Jones-Thompson’s Apology Address
What can we learn from Marion Jones-Thompson’s apology? A lot about accountability and trust (and what not to do to earn both).
Tasting Success: Lessons from the Pepsi Challenge
Pepsi differentiated themselves from massive competitor Coke and became a cultural mainstay with the “Pepsi Challenge.”
How Mitch Landrieu Brought Down the Monuments (and Brought People Together)
Mayor Mitch Landrieu’s 2017 speech challenges the legacy of Confederate monuments, advocating for racial unity and historical truth.
A Guide to B2B Customer Research Using AI
Get the most out of AI in B2B customer research. Explore benefits, challenges, and use cases for AI-driven insights in your business strategy.
Creating a Viral Sensation with the ALS Ice Bucket Challenge
What can we learn as marketers about connecting with audiences from the ALS Ice Bucket Challenge?