The Better Blog

Get the most out of AI in B2B customer research. Explore benefits, challenges, and use cases for AI-driven insights in your business strategy.

What can we learn as marketers about connecting with audiences from the ALS Ice Bucket Challenge?

Learn how Teddy Roosevelt balanced his rhetoric to make a controversial point about positivity and the media.

In marketing, there aren’t many larger topics of conversation than AI. Our philosophy is that it accelerates innovation and creativity rather than stifling them. See how we’ve put that philosophy into practice.

In the “Find Your Greatness” campaign, Nike shows communicators how to bring the special out of what seems common or mundane.

Read more about the rhetoric of RFK’s speech on the day of Martin Luther King, Jr.’s assassination.

Explore how Christopher Reeve’s 1996 DNC speech utilized family values and antithesis to advocate for disability rights and medical research.

From channels to tactics and ROI, this article covers everything B2B video distribution.

Learn how Reagan’s mastery of rhetorical questions, repetition, and evocative language galvanized a movement and what we can learn as marketers from his oratory.

William Wilberforce’s abolition speech, delivered in the House of Commons on May 12, 1789, is one of the most celebrated and significant speeches in the history of the British Parliament. It marked a pivotal moment in the campaign against the slave trade. In his speech, Wilberforce laid out a comprehensive and compelling argument against the… Read More…