Edgy vs. Offensive: How to Walk the Line
On a planet overstuffed with advertising and marketing messages, sometimes the best way to cut through the clutter is to startle your audience. Like a splash of cold water in the morning, edgy content can wake the masses and build buzz in a truly unique way. But what’s racy to one person may be raunchy to another. What’s offbeat to you may… Read More…
10,000 Hours in 10 Minutes: Graham Jones on What Makes You Click
It’s been said that the key to becoming an expert in any field is to practice that specific task for 10,000 hours. But that’s a lot of time and your schedule is tight, so instead of dumping that workload on you, we talk to the experts, glean the most valuable morsels of their expertise, then condense that knowledge into one informative and… Read More…
Classic Comedy Remixed by a Low-Quality Content Site
There’s something to be said for guilty pleasures; you know, those TV shows, movies, or songs that are so bad they actually wind up being good. That’s why we asked a low-quality content site to give us a book report on “Of Mice and Men” a couple of months ago, and it’s why we’ve now asked another,… Read More…
10,000 Hours in 10 Minutes: Bilal Ahmad on Guest Blogging
It’s been said that the key to becoming an expert in any field is to practice that specific task for 10,000 hours. But that’s a lot of time and your schedule is tight, so instead of dumping that workload on you, we talk to the experts, glean valuable morsels of their expertise, and then condense that knowledge into one informative and… Read More…
10,000 Hours in 10 Minutes: Aaron Wall on SEO Success
It’s been said that the key to becoming an expert in any field is to practice that specific task for 10,000 hours. But that’s a lot of time and your schedule is tight, so instead of dumping that workload on you, we talk to the experts, glean valuable morsels of their expertise, and then condense that knowledge into one informative and… Read More…
How Content Goes Viral on Reddit
Reddit bills itself as “the front page of the Internet,” and while that bold boast works better with people over 22 — ya know, the ones who actually understand a print newspaper reference — there is a smidgen of truth to it. If something goes viral these days, odds are it passed through this share-happy, San Francisco-based behemoth of a site.… Read More…
5 Factors for Holding Your Reader’s Attention
Billions of dollars have been spent to get the Internet’s attention, only to discover the one surefire way to get that attention is to be cheap and shameless. We refer, of course, to festooning your articles with pictures of cats. The Internet loves cats. If you’re selling cats, you’re pretty much done here. If you aren’t… Read More…
6 Ways to Generate New Ideas
When Henry Ford wanted a portable cup holder, he built the automobile. When the Wright brothers longed to see a small package of peanuts soar, they invented the airplane. And when Bill Gates wanted to see his favorite colors, royal blue and off white, splashed across computer screens all over the world, he made Windows.
10,000 Hours in 10 Minutes: Susan Payton on Internet Marketing
It’s been said that the key to becoming an expert is simply practicing a specific task for 10,000 hours. But your schedule is tight, so what we do is talk to the experts in their fields, glean many morsels of their expertise, and then condense that knowledge into one yummy 10-minute nugget. This week we’re… Read More…
What I Learned from Managing the World’s Longest-Running Comedy Community
Here it is: 10,000 hours of experience running a huge online community, distilled into a 10-minute read. We started our comedy community GAB on ZUG back in the mid-nineties, back when Web communities were still fairly new. While there were plenty of online communities on Usenet and AOL, ours was the first Web-based comedy community,… Read More…