The Better Blog

Discover how M&M’s iconic “melts in your mouth, not in your hands” campaign used simplicity, truth, and timing to dominate the candy industry.

Explore how George Foreman built a global brand through smart deals, cultural timing, and one of marketing’s most trusted personal brands.

Learn how to create high-quality AI-generated videos that feel human. See the top platforms, get expert tips, and watch our demo video come to life.

Explore the marketing missteps behind Disney’s “Snow White” remake—and what brands can learn about modernizing the message without losing the magic.

See how “The Man Your Man Could Smell Like” turned Old Spice into a viral powerhouse with surreal humor, a brilliant tone shift, and one unforgettable towel.

Learn why Google’s AI overviews are changing SEO, why keywords and page rankings aren’t enough anymore—and how to earn your place at the top.

Explore how Life Cereal’s “Hey Mikey” ad became a cultural icon, using authenticity and simplicity to captivate audiences for over a decade.

Discover how Erewhon Market turned a $19 strawberry into a viral sensation that generated 26+ million views and transformed price shock into marketing genius.

Learn how to use AI for performance marketing. Generate ideas, gain insights, and optimize campaigns to drive better results—with real-world examples.

Discover how microcommunity marketing helps brands build trust, drive engagement, and boost conversions by connecting with small, passionate online groups.