The Better Blog

Marketers continue turning to Steve Jobs’ 1997 speech Think Different for inspiration. Learn what communication techniques he uses and how his messaging works.

Get essential LinkedIn newsletter tips including how to start a LinkedIn newsletter, engage with LinkedIn content ideas and boost your audience reach.

Explore best practices for B2B ebooks: actionable insights, engaging design, and lead generation strategies that will elevate your content marketing.

61% of your customers want to hear from you at least once a week, per Campaign Monitor.

Marketing expert Andrew Davis considers the traditional sales funnel obsolete. Find out what he replaces the time-honored model with here.

Skyrocket your LinkedIn engagement! Learn how to create high-performing newsletters with our actionable tips and real-world case studies.

President Obama’s landmark 2008 “Yes We Can” speech engaged, empowered, electrified, and inspired people all over the world. Find out how and why it worked.

Learn how to measure email newsletter performance metrics, use top analytics tools and implement best practices for higher engagement and conversion rates.

Learn how to be a standout podcast guest with our tips on preparation, engagement and promotion.

Historian Ken Burns’ Brandeis University commencement speech evokes emotions, establishes authority, and inspires action. Here’s what communicators can learn.