Standing Up to Oppression: Margaret Chase Smith’s “Declaration of Conscience”

Margaret Chase Smith shows how to use common ground with her audience to share criticism and have difficult discussions with colleagues, no matter what topic.

Mitt Romney’s “Faith in America” Speech: Religion Meets Politics

Romney tackled a difficult topic even then by offering clear principles, delineating where he stands, and showing where the professional begins and the personal ends in his moral approach.

Controversy, Change, and Marketing: Inside Nike’s Infamous Colin Kaepernick Ad

Colin Kaepernick’s “Dream Crazy” speech shows us how to stand by our principles while celebrating the struggles and accomplishments of others.

Go-to-Market Strategy: Using Content to Launch a New Product

Maximize your go-to-market strategy with top insights on content development. Explore GTM best practices and boost your company’s success.

Healing Division and Moving Forward: How Al Gore Conceded the 2000 Election

Learn how to build bridges and open space for unity in defeat with Al Gore’s 2000 concession speech.

Best Practices for Bottom-Funnel Content

Explore advanced strategies for Bottom of Funnel (BOFU) content marketing. Dive into best practices, measurement tactics, and future trends for engaging potential customers effectively.

Top 5 Content as a Service (CaaS) Providers Rated & Reviewed for 2022

Content as a Service (CaaS) providers offer end-to-end content marketing solutions that help businesses reach content marketing and growth goals.

Reaching Across the Aisle – Mike Johnson’s Speech to the House of Representatives

Explore an insightful analysis of Mike Johnson’s rhetorical tactics in his speech as the elected House Speaker, delving into personal anecdotes and emotional appeals.

Further Down the Funnel: Mid-Funnel Content Strategy

Make the most of your middle-of-funnel content. Explore strategies for lead nurturing and easily guide your potential customers to purchase.

How to Build a Content Marketing Keyword Plan (+ Free Template)

Over the years, we’ve tweaked and refined our SEO strategy with hundreds of clients. Now you can download our Content Marketing Keyword Planning tool, the same template we use for clients. Read on to see how it works, then download it for free.