Nike’s “Just Do It”: 3 Words That Redefined the Fitness Industry
Explore Nike’s “Just Do It” campaign and learn key branding strategies and marketing insights to fuel your next big idea.
The Best Marketing Campaigns at Coachella (+ Key Takeaways)
Discover how Coachella 2025’s experiential marketing used emotional hooks, interactive design, and cultural timing to drive viral marketing success.
BRUTAL HONESTY: The Two-Word Hack That Will Instantly Improve Your Marketing
In this blog, we’ll show you how to use this phrase effectively.
“A Minecraft Movie” and the TikTok Effect: How To Protect a Brand
Learn how “A Minecraft Movie” sparked viral chaos on TikTok—and what marketers can do to channel fan energy without losing control of their brand.
How Volkswagen Built a Brand by Working Its Quirks
How Volkswagen turned quirks into strategy—from “Think Small” to the New Beetle—and built one of the most trusted brands in automotive history.
How To Use AI for Business Insights
Learn how to use AI to analyze the impact of tariffs and trade shifts on your business, uncover risks, and spot strategic opportunities—fast.
Got Milk? How a Two-Word Tagline Made Advertising Great Again
Discover how “Got Milk?” used humor and scarcity to create one of advertising’s most memorable taglines—and made milk matter again.
Cory Booker’s Marathon Senate Speech: What Marketers Can Learn
Discover how Cory Booker’s 25-hour speech became a viral marketing case study in audience engagement, storytelling, and multi-platform content strategy.
How to Use AI to Write a Newsletter Column in Minutes
Learn how to use AI to write high-performing newsletters faster. Includes a full step-by-step guide and real-world examples.
The 8 Words That Built M&M’s into a Chocolate Empire
Discover how M&M’s iconic “melts in your mouth, not in your hands” campaign used simplicity, truth, and timing to dominate the candy industry.