The Better Blog

Discover how Apple’s “Creativity Goes On” helped the world through a pandemic with authenticity, sensitivity, and the power of human connection.

Discover how Tom Cruise’s death-defying stunts and strategy rebooted his brand and redefined blockbuster marketing.

AI tools like ChatGPT are already driving traffic to your site. Learn how to track it and gain an edge in the fast-moving world of AI SEO.

Discover how KFC’s Rotating Colonels campaign revitalized a struggling brand, achieved 3% sales growth, and created 400+ million media impressions through strategic celebrity casting.

Discover 12 marketing use cases where NotebookLM beats ChatGPT. Analyze documents, align messaging, and generate source-backed content with speed and clarity.

Discover how to go viral on TikTok with 10 proven strategies from successful creators—from crafting perfect hooks to leveraging trends and platform-specific features.

Give your sales team a real-time advantage with custom AI sales assistants. Instantly handle objections, create call strategies, and close more deals—faster.

Explore how Pope Leo XIV must navigate global brand communication, and learn seven key messaging lessons for marketers dealing with divided audiences.

Explore how Absolut turned a two-word template and minimalist packaging into one of advertising’s most successful and artistic triumphs.

Learn how to use AI for competitor analysis.