The Better Marketing Blog

Learn how BP rebuilt its reputation after the Deepwater Horizon disaster through strategic crisis management, community investment, and long-term commitment.

Learn how PBS turned trust, mission, and smart content strategy into marketing that resonates across platforms and generations.

Learn why Google’s AI Mode is making traditional SEO tactics obsolete and how smart brands are winning with conversational search before competitors catch on.

Discover how Red Bull built a global lifestyle brand by owning extreme sports, creating content, and turning marketing into a co-owned cultural movement.

Have you ever had an assistant who didn’t just take notes—but challenged your ideas, asked better questions, and made your work sharper? Or maybe you’ve been that assistant: the one who didn’t settle for “good enough,” who pushed for clarity, strategy, and substance. Now imagine that kind of feedback loop—only faster, and powered by AI.… Read More…

Discover how strategic branding, smart media moves, and groundbreaking promotions turned Superman into a household name.

Discover how American Express OPEN Forum set the standard for evergreen content marketing for small business owners.

Steal trendjacking ideas from 10 real brand wins. Learn how marketers use trendjacking to stay relevant and go viral fast.

Discover 10 proven strategies to go viral on Facebook, with real brand examples and actionable tips to boost engagement, shares, and reach.

Learn how to build trust like Bill Moyers did—ask better questions, listen deeply, and communicate with honesty that earns lasting audience loyalty.