Want a fast, accurate way to understand where you stand against the competition? Media Shower’s AI marketing platform can help you conduct detailed competitor analysis in seconds—not days.
By using AI trained on your company and your customer, you get insights that are tailored, actionable, and ready to drop into sales decks, strategic plans, or investor pitches.
Here’s how to make it work for you.
Step-by-step Guide
The demo shows you how to use our AI platform for competitor analysis. Here’s the blueprint.
1. Start with a competitive prompt.
Type a query like, “Give me competitive positioning between our platform and [Competitor Name].” The AI taps into what it knows about your company and generates a side-by-side comparison of strengths and differentiators.
2. Ask for a comparison table.
Follow up with a prompt like, “Put this into a comparison table.” The AI instantly turns the analysis into a table format—perfect for slide decks or client presentations.
3. Go deeper with strategy prompts.
Now that you have a snapshot of the competitive landscape, ask targeted follow-ups like:
- “Give me a sales script to help me find content gaps.”
- “How could we further differentiate ourselves?”
- “What kind of budget would this take?”
- “How many people would this take?”
- “How can you help me execute on this strategy?”
With each step, the AI acts as a senior strategist who not only gives you insights but helps you act on them.
Tips for Creating Competitive Analyses with AI
Use these suggestions to get the most out of your AI-powered analysis:
- Name your competitors specifically. The more precise your query, the sharper the output. For example, “Compare our platform with Jasper AI for enterprise marketing teams.”
- Ask for different formats. Tables are great, but also ask for slide copy, sales scripts, or executive summaries.
- Use follow-up prompts. Once you get a good overview, dig into budget, talent, content gaps, or execution strategies.
- Keep iterating. If something doesn’t feel right, ask for another version or deeper insight. AI is fast—use that speed to your advantage.
Real-world Example of Competitive Positioning With AI
Let’s look at how ClearEdge, a B2B analytics software company, uses Media Shower’s AI marketing assistant to analyze competitors.
Scenario: Mia, ClearEdge’s VP of Marketing, is prepping for a strategy session with the leadership team. She wants to show how ClearEdge stacks up against DataPilot, their biggest competitor.
Prompt: “Compare ClearEdge with DataPilot for real-time analytics solutions in the financial sector.”
Response:
Competitive Positioning: ClearEdge vs. DataPilotOverview: ClearEdge and DataPilot both offer analytics platforms targeting financial services, but they differ significantly in capabilities and strategic focus.
ClearEdge Strengths:
- Real-Time Processing: Built for high-frequency trading environments, ClearEdge delivers true real-time data ingestion and dashboard refresh rates under 100 milliseconds.
- AI Forecasting: Uses predictive models trained on financial data to flag risk factors and market anomalies before they materialize.
- User Customization: Modular interface lets banks and hedge funds build custom analytics views with no-code tools.
- Compliance-First Architecture: Designed around SEC, FINRA, and GDPR compliance from the ground up, with auto-flagging of anomalies.
- Open Integration: Seamless integration with Salesforce, Tableau, and proprietary financial platforms.
DataPilot Strengths:
- Historical Analytics: Strong suite of tools for backward-looking data analysis, particularly effective for regulatory reporting and audits.
- Legacy System Compatibility: Plug-and-play compatibility with older banking infrastructure (e.g., COBOL, Oracle 9i).
- Batch Reporting: Optimized for end-of-day and weekly reporting cycles.
Key Differentiators:
- ClearEdge leads in real-time responsiveness and predictive capabilities—critical for active portfolio management and risk mitigation.
- DataPilot dominates in legacy compatibility and historical depth, appealing to institutions with slower digital transformation cycles.
Follow-up Prompt: “Please put this into a comparison table.”
Response:
Comparison Table: ClearEdge vs. DataPilot
Real-Time Analytics Solutions in the Financial Sector
Follow-up Prompt: “Please generate a sales script I use to highlight our strengths.”
Response:
Sales Script: Positioning ClearEdge vs. DataPilotOpening: “Thanks for taking the time today. I understand you’re evaluating analytics platforms for real-time decision-making in your financial operations. That’s exactly where ClearEdge excels.”
Identify the Pain: “Most platforms, like DataPilot, do a solid job with historical reporting. But in today’s markets, real-time visibility and predictive insight are what give firms a real edge—especially for managing risk and responding to volatility.”
Position ClearEdge: “ClearEdge is built specifically for fast-moving financial environments. Our platform processes data in under 100 milliseconds, with predictive AI models trained to detect risk signals before they escalate. That means fewer surprises, faster reactions, and smarter decisions.”
Contrast with Competitor: “Where DataPilot focuses on batch processing and legacy compatibility, ClearEdge is built for today’s demands—speed, precision, and compliance at every layer. Plus, you can tailor dashboards without touching code, so your analysts spend more time analyzing and less time requesting reports.”
Close: “If you’re looking to modernize your analytics without overhauling your existing systems, ClearEdge is a future-ready platform that integrates smoothly with your tools—and gives your team real-time power out of the box.”
Follow-up Prompt: “What content gaps can we fill compared to DataPilot?”
Response:
Content Gap Analysis: ClearEdge vs. DataPilot
Current State:
ClearEdge’s content strategy strongly supports product capabilities—real-time analytics, predictive AI, and compliance integration. However, compared to DataPilot, which has an extensive library of long-form case studies and financial sector benchmarks, ClearEdge has some gaps in mid-funnel and late-funnel content.Identified Gaps & Recommendations1. Gap: Sector-Specific Case Studies
Observation: DataPilot features 10+ detailed case studies focused on banking, insurance, and credit unions. ClearEdge content is currently more generalized.
Recommendation:
- Create industry-specific case studies (e.g., “How a regional bank reduced risk exposure by 37% using ClearEdge AI”).
- Include ROI metrics, dashboards, and before/after comparisons.
2. Gap: Interactive ROI Calculators
Observation: DataPilot offers downloadable ROI calculators for CFOs and operations teams. ClearEdge does not currently offer interactive financial modeling tools.
Recommendation:
- Launch a self-serve ROI calculator embedded in landing pages and sales emails.
- Let users model savings from real-time analytics vs. batch-based reporting.
3. Gap: Compliance Deep Dives
Observation: While ClearEdge is strong on compliance, there’s little content showing how this works in practice.
Recommendation:
- Publish whitepapers or videos detailing how ClearEdge automates FINRA or SEC reporting.
- Consider “walkthrough” content featuring actual compliance workflows.
4. Gap: Customer Testimonials in Video Format
Observation: DataPilot uses testimonial videos to reinforce trust and buyer confidence.
Recommendation:
- Capture short-form video testimonials from financial clients focusing on outcomes.
- Use these in email nurtures, demo follow-ups, and social campaigns.
Follow-up Prompt: Please generate a content strategy to address these gaps.
Response:
Content Roadmap: Strengthening Competitive Messaging for ClearEdge
Objective:
Create high-impact, sector-specific content assets that reinforce ClearEdge’s advantages in real-time analytics and compliance automation, while addressing key buyer pain points in the financial sector.
Phase 1: Core Asset Development (Month 1–2)
1. Case Studies (2-3 initial targets)
- Titles:
– “How First National Bank Reduced Market Exposure Using Real-Time Analytics”
– “From Batch to Real-Time: A Hedge Fund’s Transition to ClearEdge” - Format: Written + visual dashboards
- Channel: Website, sales collateral, LinkedIn posts
2. ROI Calculator
- Interactive Web Tool: Estimate savings from predictive analytics vs. traditional tools
- Inputs: Company size, data volume, reporting cycles
- Outputs: Time saved, cost savings, reduced exposure
- CTA: “Get Your Custom ROI Report”
- Channel: Embedded in product pages, demo requests, nurture emails
3. Compliance Whitepaper
- Title: “Automating Financial Compliance: A ClearEdge Playbook”
- Highlights: Use cases in SEC/FINRA workflows, auto-flagging rules, audit readiness
- Channel: Gated asset for lead gen, ABM campaigns
Phase 2: Engagement Content (Month 3–4)
4. Customer Video Testimonials
- Format: 60-second “wins” from analysts and compliance officers
- Focus: Ease of use, time saved, decision impact
- Channel: Sales follow-up emails, YouTube, paid media retargeting
5. Sales Enablement Toolkit
- Contents:
– Comparison one-pagers vs. DataPilot
– “Battle cards” with objection-handling scripts
Vertical-specific decks (Banking, Hedge Funds, FinTech) - Users: Sales team, partners, SDRs
Phase 3: Thought Leadership (Month 5–6)
6. Executive Webinar Series
- Topic Examples:
– “How Real-Time Analytics is Reshaping Risk Management”
– “The Hidden Cost of Batch Reporting in Financial Services” - Speakers: Industry analysts, customer leaders, ClearEdge CPO
- Channel: Lead gen and account-based follow-up
7. LinkedIn Mini-Campaigns
- Content: Bite-sized takeaways from case studies and webinars
- Creative: Stat-driven visuals, expert quotes
- Audience: Decision-makers in financial institutions
Marketer Takeaways
- Competitor analysis doesn’t have to be a weeks-long slog.
- With the right prompts, AI can help you position, differentiate, and plan—all from one place.
- Remember that you can tweak your requests at any stage if the responses aren’t quite hitting the mark. Iteration is the key to great results—the first answer isn’t always the best one.
- Media Shower’s AI is trained on your business, which means it delivers custom insights you can actually use.
Media Shower’s AI marketing platform helps you outmaneuver the competition with insights tailored to your business. Click here for a free trial.
