Archive for April, 2024

What can we learn as marketers about connecting with audiences from the ALS Ice Bucket Challenge?

Learn how Teddy Roosevelt balanced his rhetoric to make a controversial point about positivity and the media.

In marketing, there aren’t many larger topics of conversation than AI. Our philosophy is that it accelerates innovation and creativity rather than stifling them. See how we’ve put that philosophy into practice.

In the “Find Your Greatness” campaign, Nike shows communicators how to bring the special out of what seems common or mundane.

Read more about the rhetoric of RFK’s speech on the day of Martin Luther King, Jr.’s assassination.

Explore how Christopher Reeve’s 1996 DNC speech utilized family values and antithesis to advocate for disability rights and medical research.