Archive for July, 2019

ICOpromo is a company that helps blockchain companies and cryptocurrencies market themselves. They help fund, fine-tune, and market client ideas with the ultimate goal typically being a successful ICO. Founded in 2017, ICOpromo is headquartered in Thailand and was listed as one of Media Shower’s Best Blockchain Marketing Agencies of 2019. The company’s marketing solutionsRead More…

Influencer marketing has expanded into nearly every advertising sector, and blockchain marketing is no exception. Influencer channels include social media, blogs, digital advertising, YouTube, and more. It is gaining more traction because traditional advertising has become less effective overall. For blockchain projects, digital advertising across multiple channels and including the use of influencers makes sense.Read More…

Blockchain marketing has many things in common with traditional digital marketing, but it does some things differently. ICO bounties and token airdrops are two types of blockchain marketing for which there is no obvious corollary in the rest of the marketing world. With ICO bounties, people sign up to perform specific tasks in exchange forRead More…

I don’t usually make predictions. (There’s a reason fortune tellers only charge five bucks.) But in this case, it was fairly obvious: the New York Times reported that Facebook was launching its own alternative to bitcoin. In our Bitcoin Market Journal newsletter, I suggested that you might want to look into Facebook stock in advanceRead More…

MarketAcross is a PR and marketing media group for both startups and established businesses in the fintech and blockchain industries. It is headquartered in Ramat Gan, Israel, and was established in 2013. The company specializes in blockchain PR, community management, influencer marketing, thought leadership, crowdfunding, cryptocurrency PR, general PR, and SEO. It was listed asRead More…

Bounty programs are popular blockchain marketing techniques, especially for startups that don’t have deep pockets. Here’s how they work. The “bounty” or rewards are in the form of the cryptocurrency that the project will generate (or has recently generated). To get those rewards, people complete defined tasks that are generally designed to generate community growthRead More…

One of the things that attracted me to the blockchain revolution was its principles. I’m writing this article so we don’t forget them. It’s important for us to return to these principles, because they represent independence. On January 3rd, 2009, Satoshi Nakomoto hardcoded this message into the Genesis Block of bitcoin: “The Times 03/Jan/2009 ChancellorRead More…