Archive for January, 2019
Leads are people encountered online in social media or elsewhere who might be interested in your ICO or blockchain offering. As you acquire leads, they enter into your sales funnel at various points depending on their interest in your project. A wide funnel leads to a high number of leads with a low cost per… Read More…
At a recent meeting of the Blockchain Investors Supergroup, we had a very special guest: Richard Kastelein—or as I call him, “The Man Who Launched 100 ICOs.” As the publisher of Blockchain News, Richard was one of the first to learn about Initial Coin Offerings, and he quickly became a master of this new form… Read More…
When writing blog posts to generate traffic to your blockchain website, one tool that can be used to increase traffic is the meta description. Meta descriptions are the text that Google or other search engines often use to describe the content in search engine results, so they are an important way to drive traffic to… Read More…
My blockchain colleague Joseph told me about an Israeli entrepreneur who spent 2018 finding promising new companies doing an Initial Coin Offering, then buying up 51% of their tokens. The idea was to have majority ownership over these fledgling companies, so he could guide their future direction. Guess what he discovered? He didn’t own the… Read More…