Archive for October, 2015

At our content marketing company Media Shower, we’ve worked with hundreds of organizations, and by far the biggest problem we see is internal bottlenecks that keep good content from getting published. Regular readers of our blog know that the average blog post gets 3.3 conversions. This means there’s a simple formula:   More content = Read More…

Has transitioning to the world of digital marketing been a slow process for you? It has been for a lot of businesses, and that’s largely due to a lack of understanding. With so many new tools at your disposal, how do you know where to start? Recently, Media Shower spoke with Rebecca Caroe, CEO of Read More…

As of this writing, there are 19 candidates running for president, and if you haven’t noticed, they’re using any means necessary to advertise their respective campaigns. Traditional mediums for campaigning such as radio and television are proving to be less effective as technology advances and audience sizes shrink. Instead, many 2016 campaigns are beginning to Read More…

Digital marketing for startups offers exciting new prospects and opportunities for entrepreneurs, but it comes with its own set of problems to master and overcome. Maybe you need to build an e-mail list or a strong social media following, but you don’t have the necessary reach. Or maybe you need to figure out what your Read More…

With so many different avenues to advertise online and so many potential customers to reach, marketers are often tempted to sacrifice quality for the sake of quantity. However, there are many ways to market your product without bombarding people with content. Next time you get the urge to make as much content as possible, remember Read More…

Has your business been losing traction on Facebook? Are you posting the kind of content that produces real engagement? Or is your social media presence more like a house in a crowded neighborhood that nobody wants to visit? Recently, when Media Shower spoke with Nicole Kroese, Vice President of Marketing and Partnerships with Likeable Local, Read More…

The New York Post should probably not be admired for much, but when it comes to creating attention-grabbing headlines, they’ve always been in a league of their own. The Post has always sought to yank the reader by the neck and practically command them to dive deeper into the tabloid. While we find avoiding tales Read More…

Halloween is certainly coming up quickly, isn’t it? While you stress about coming up with a clever and unique costume, companies are also trying to figure out how they can stand out and capture new visitors. But Halloween marketing doesn’t need to be scary. Treat yourself to some tricks your company can follow to celebrate Read More…

Why does your business use social media? Do you use it because everyone else uses it? Or do you truly understand it? Do you see its purpose and value, and are you using it in the most effective way for your business? Cendrine Marrouat, Social Media Coach, Blogger, Content Curator, and Author at Social Media Read More…

Jim Spencer loves WordPress – so much so that he built a business around helping bloggers and business owners move their websites from other platforms to the popular open-source CMS. So what does he like about it? “WordPress is designed for writers rather than other platforms that were designed for developers,” says the founder and Read More…