The Better Blog

Explore the marketing missteps behind Disney’s “Snow White” remake—and what brands can learn about modernizing the message without losing the magic.

See how “The Man Your Man Could Smell Like” turned Old Spice into a viral powerhouse with surreal humor, a brilliant tone shift, and one unforgettable towel.

Learn why Google’s AI overviews are changing SEO, why keywords and page rankings aren’t enough anymore—and how to earn your place at the top.

Explore how Life Cereal’s “Hey Mikey” ad became a cultural icon, using authenticity and simplicity to captivate audiences for over a decade.

Discover how Erewhon Market turned a $19 strawberry into a viral sensation that generated 26+ million views and transformed price shock into marketing genius.

Learn how to use AI for performance marketing. Generate ideas, gain insights, and optimize campaigns to drive better results—with real-world examples.

Discover how microcommunity marketing helps brands build trust, drive engagement, and boost conversions by connecting with small, passionate online groups.

Discover how Dos Equis’ “Most Interesting Man in the World” became a meme legend—and what marketers can learn when a campaign grows beyond their control.

Learn how to build an AI-powered business advisor that delivers expert insights, strategic recommendations, and tailored guidance—trained on your company’s data.

Learn how The Guardian’s iconic “Points of View” ad used perspective and storytelling to create a marketing masterpiece still relevant today.