The Better Marketing Blog

See how OpenClaw, Claude Cowork, and Perplexity Computer stack up for marketing teams ready to move beyond basic AI prompting.

Discover the 10 best sports ads in history and the marketing strategies behind each one, from Nike’s “Just Do It” to Coca-Cola’s “Mean Joe Greene.”

Discover how Snickers built the iconic “You’re Not You When You’re Hungry” campaign and turned a simple hunger insight into 15.9% global sales growth.

Discover how McDonald’s turned an awkward CEO taste-test into 5.8B impressions and record buzz for a powerful lesson in viral marketing strategy.

Discover 8 creative St. Patrick’s Day marketing campaigns and the strategies behind them, plus practical ideas for stronger seasonal marketing.

Learn how a custom AI Podcast Outreach Assistant finds the right shows and writes personalized pitches from your own content, at a scale no human team can replicate.

Discover what OpenClaw agentic AI can do for marketers, the real pros and cons, and why working with a marketing partner may save you time, money, and headaches.

Discover the greatest political campaign slogans of U.S. history and learn branding lessons marketers can apply today.

Discover how IKEA turned a viral animal video into global earned media and sold-out products through smart real-time marketing.

Discover how Jesse Jackson used rhythm, repetition, and “the isness of the situation” to build one of the most powerful communication legacies in American history.