The Better Blog

Discover how Roger Federer’s Dartmouth speech turned vulnerability into viral branding and what marketers can learn from his message and delivery.

What if you could have a conversation with your ideal customer—anytime you wanted? Ask them what they love about your product, what they wish was better, or how they use it day to day. Test new ideas, vet marketing copy, or uncover what makes them choose you over the competition. Our new Talk to a… Read More…

Explore the viral marketing genius behind “Dumb Ways to Die,” the campaign that used dark humor to save lives, change behavior, and win awards.

Learn how to go viral on YouTube with proven strategies from top creators. Boost clicks, watch time, and engagement. Get the full framework here.

Discover how the Truth campaign slashed teen smoking by 22% with peer-led messaging, real documents, and anti-industry rebellion.

Discover how Yurong Jiang’s Harvard graduation speech turned a washing machine mishap into a masterclass in strategic communication that bridged cultural divides.

Learn how AI is shaking up advertising and how to choose future-ready agencies that deliver strategic, tech-powered marketing impact.

Explore how Canva Create 2025 used hybrid programming and participatory design to elevate event marketing into a full-scale experiential growth strategy.

Discover how Nintendo’s Switch 2 campaign used silence, nostalgia, and surprise MLB branding to build viral buzz and fuel demand worldwide.

Explore how Netflix’s Tudum 2025 turned a two-second sound into a global live event, generating 1.4B impressions and redefining fan engagement.