Archive for June, 2013
Imagine a service that fills your WordPress blog with amazing content, without you ever having to lift a finger. Imagine amazing content that just appears in your blog, the way that water appears when you turn on the faucet. Imagine waking up every morning and finding a great new blog post for your customers and your fans to enjoy.
Is it the work of Content Elves? Is it Santa? Is it — gasp – MAGIC?
Yes! It is magic, in the form of our new “Publish to WordPress” feature.
Our lead developer.
Built by fairies with an extensive knowledge of XML-RPC protocol, our new Publish to WordPress feature means no more copying, pasting, and formatting blog posts into WordPress — ever again! (more…)
If what they say is true about needing 10,000 hours of experience in something to become an expert at it, then we’ve got the perfect Plan B: an interview with an expert that takes only 10 minutes to read.
This time we’re welcoming international speaker, author, trainer and CEO of Smooth Sale, Elinor Stutz. Elinor has devoted her life and career to winnowing out outdated, pushy ideas in favor a building a brand reputation for integrity. Can a personal brand that’s synonymous with being nice really work as well as aggressive tactics? Elinor thinks so, and she’s rather convincing. (more…)
Does your CEO have a blog? If he doesn’t, he should. You can’t run a business in today’s world from the cushy safety of your office — you have to get out there and make connections in person, or, failing that, by social media proxy. In fact, Forrester Research Chief Executive Officer, George Colony says that “within 15 years CEOs will need to know the ins and outs of new media, social network technologies and social communities before they get the job.”
With that in mind, we thought we’d take a peek at a few of the CEOs who already have a thriving social media presence. Bonus points, of course, for anyone who obviously writes their own posts, tweets, and updates.
1. Richard Branson, Founder and Chairman of Virigin Group
Fittingly, Sir Richard Branson’s blog page is a more of a front door into his media presence, with videos, links to his Twitter, Facebook, and Google+ accounts, and yes, blog posts on everything from science and technology to the beauty of Mt. Kilimanjaro. If you’re a budding entrepreneur, it’s worth following Branson on one or all of his outlets. He’s famous for pulling stunts like offering a chance to meet with him, in exchange for charity donations. (more…)
You’d be hard pressed to find a more dominant barometer and creator of viral content than BuzzFeed. Founded in 2006, the site has morphed from being a hip place to find funny, pop culture-inspired posts to an online giant that commands premium respect in the world of advertising, politics, journalism—and yes, funny, pop culture posts.
Whether it’s a roundup of Harlem Shake videos or a smattering of celebrity tweets, every day BuzzFeed crowns the king of the web. But who are the kings of the kings? Here are the five most viewed BuzzFeed posts of all time.
A cookie that won’t fit in a glass of milk. A treacherous trip down a Pringles can for the last few chips. A power strip hog. These things are apparently among the worst in the world, and this simple collection of 21 pictures has garnered nearly 9 million views. It’s a testament to the power of BuzzFeed that such a quick post could explode like a Pop Rocks factory. (more…)
You generally need about 10,000 hours of practice to become an expert in something, but our interviews with experts take a breezy 10 minutes! Today we’re talking with travel blog guru Heather Cowper.
Heather’s site, Heatheronhertravels.com, focuses on inspirational travel destinations as she brings her readers stories, photos, videos, and podcasts from Europe and around the world. Read on to acquire great knowledge about blogging, content, and eating insects for breakfast!
1. What are some tips for distinguishing a travel blog from the thousands of other similar ones?
That’s a tough one if you are starting out, because many of the leading travel blogs have been building up traffic over a number of years, and have built success through being professional and focused in their approach and consistently turning out great content. The first hurdle is to not get discouraged and give up in the first year of blogging.
If I was starting out now and didn’t have the benefit of longevity, I would think hard about what kind of traveller or audience I wanted to target. Then I would try to focus my travel style, content, and social media activities around what would most appeal to that target audience and try not to get distracted from that. I would also try to bring out my personality in my writing through photos and through fronting video or presenting podcasts, so that readers really get a strong sense of who I am and whether they want to follow my blog. I think refining your niche and promoting your personality are the keys to standing out these days. (more…)
Twitter hashtags are now so ubiquitous that the term has leaked into our everyday lexicon. They’re so popular the success and reach of an event can be measured simply by noting how many people noted said event on Twitter. Exploring which words, phrases and events become global phenomenon is an effective way to gauge what the Internet at large is more responsive to. When you look at 5 of the most popular hashtags of all time, the Internet appears to be a very strange beast indeed.
According to Wikipedia, this is what the Internet looks like. The lack of a “you are here” locator is rather disappointing.
5. #Tigerblood – 464,383 mentions
In early 2011 Charlie Sheen had a breakdown so epic, cars in his neighborhood still refuse to start. In a drug-and-whatever-the-hell-else-he-was-on-at-the-time-fueled rant, Sheen propelled several phrases into Internet legend. One of these happened to be “Tiger Blood,” a substance which Sheen claimed to be on. And though we don’t feel like we have adequate medical training to say this probably wasn’t entirely true, this probably wasn’t entirely true. (more…)
It takes 10,000 hours of practice to become an expert in something, but wouldn’t you rather get it done in 10 minutes? That’s all it’ll take for you to read this week’s interview with the CEO of Reputation Rhino, Todd William. Todd is a true master when it comes to promoting, protecting, and defending online reputations. Read on for some fantastic insight on reputation management, social media strategy, and how to handle being Red Sox fan while living in New York.
1. What exactly is online reputation management?
Online reputation management is the art and science of creating a positive first impression when someone is looking for you or your company online. Online reputation management can remove or suppress negative search results; optimize positive online content; outrank complaint and review sites; and fight libel and online defamation.
2. With more people putting more of themselves on the web, is it becoming harder for you guys to manage their reputations?
I think people are a lot more conscious about what they are doing and saying online. We might thank Anthony Weiner for exposing (pardon the pun) the danger of sharing too much. The biggest challenge I see now is not what you are saying on the web, but what others are saying about you or your company. (more…)
Virality on the Internet is a good thing; unlike virality in real life which is usually frowned upon and not popular with the ladies. Anyone who posts, shares, or creates content online is always hoping for the elusive Viral Fairy to sprinkle her magic 1’s and 0’s on their efforts and send it flying off in thousands of directions at once. Unfortunately, it’s not that easy. (more…)
Oscar Del Santo
They say the key to becoming an expert is to practice a task for 10,000 hours—we give it to you in 10 minutes. Today’s interview with an expert features Oscar Del Santo, an online marketing specialist, bilingual author, lecturer, and undeniable master of Twitter. Join us as we talk personal branding, marketing, and exactly how far it is from Twitter to heaven.
1. How did you get into the rather unique world of personal branding?
The lack of a coherent and powerful personal brand earlier in my career was perhaps the worst mistake I ever made. It held back my career progression for years and it meant that people did not necessarily believe me when I made claims about my abilities, my skills or my expertise. Once I realized the importance of personal branding, I made a commitment never to fall into the same trap, and I have never looked back. Today, I am one of the most respected personal branding professionals in my country and the Spanish-speaking world, and it is my turn to help others. (more…)
The Internet has reversed all our survival instincts. We don’t need to stand up to get food anymore, millions of people stay at home alone because they can already see naked bodies, and after millions of years of evolving to avoid disease suddenly everyone wants to be viral.
The problem is that trying to be viral is like trying to be cool: that’s the absolute worst way to do it. It’s like trying to headbutt through a brick wall by thinking really hard about how awesome it would be if it worked. It won’t, but it will hurt, and the harder you try the stupider you’ll look. (And actually be, depending on how many times you try). If you actually want to break through you need to spend years honing your skills, or – and this is where we come in – hire someone else to do those things.
My name is Luke McKinney. I’ve been writing online for six years, and that career was created by viral articles. I’ve experienced more varied and publicized viral events than the crew of the Starship Enterprise. Most infections teach obvious lessons like “don’t stand on rusty nails” and “that dog isn’t foaming at the mouth because it wants to share some fizzy soda.” The lessons I’ve learned from three of my own articles are less urgent, but hopefully more useful in your daily life. (more…)