The Better Marketing Blog

Discover how Michael J. Fox uses vulnerability, humor, consistency, and purpose to build trust and create a powerful public voice.

Explore Apple’s greatest product launches and learn how its marketing strategy turns complex technology into one clear, memorable customer benefit.

Explore 10 of the best AI marketing campaigns and see how leading brands used artificial intelligence to make strong creative ideas work harder.

Create LinkedIn vertical video that earns attention with real B2B examples, practical production advice, and current platform specifications.

Discover how Dolly Parton purposely crafted an artificial persona while living with a sincerity and generosity that were unmistakably real.

As AI makes bizarre digital images abundant, K18’s giant Tumblehair shows why real-world marketing stunts can earn attention, witnesses, and shares.

See how Aerie’s no-AI campaign turns authenticity into a brand advantage and why clear boundaries around AI can build consumer trust.

Discover 10 of the best ads of the past decade and see how memorable ideas, creative risk, and a simple idea made these campaigns stand out.

John Oliver’s viral pranks show marketers how to turn attention into action, participation, social change, and campaigns with lasting impact.

See how Lollapalooza turns one live event into thousands of shareable moments, and what marketers can learn from its distributed content playbook.