The Better Blog

In marketing, there aren’t many larger topics of conversation than AI. Our philosophy is that it accelerates innovation and creativity rather than stifling them. See how we’ve put that philosophy into practice.

In the “Find Your Greatness” campaign, Nike shows communicators how to bring the special out of what seems common or mundane.

Read more about the rhetoric of RFK’s speech on the day of Martin Luther King, Jr.’s assassination.

Explore how Christopher Reeve’s 1996 DNC speech utilized family values and antithesis to advocate for disability rights and medical research.

From channels to tactics and ROI, this article covers everything B2B video distribution.

Learn how Reagan’s mastery of rhetorical questions, repetition, and evocative language galvanized a movement and what we can learn as marketers from his oratory.

William Wilberforce’s abolition speech, delivered in the House of Commons on May 12, 1789, is one of the most celebrated and significant speeches in the history of the British Parliament. It marked a pivotal moment in the campaign against the slave trade. In his speech, Wilberforce laid out a comprehensive and compelling argument against the… Read More…

Discover how marketers can maximize video content without delving into post-production, focusing on strategic management, funnel integration, and effective promotion.

Elevate B2B marketing with our guide: scriptwriting essentials, storytelling techniques, and strategic tips for compelling video content. Boost engagement now!

Buck O’Neil uses humor, heart, and stories to teach of the past and bring people together at the MLB Hall of Fame.