The Better Marketing Blog
Better tips, tools, and tactics for the AI era.
Better tips, tools, and tactics for the AI era.
Create an SEO keyword report using AI. Find meaningful ranking changes, measure keyword churn, diagnose traffic shifts, and prioritize SEO actions.
Follow five levels of AI SEO reporting automation, from analyzing CSV exports to building a workflow that learns from results.
See how ChatGPT and Google organic engagement rates compared across four B2B websites—and learn how to run the same GA4 analysis.
Learn how to create a monthly SEO report that connects rankings, traffic, and conversions to business results, with examples and AI prompts.
Explore the best Dunkin’ ads and see how decades of brand evolution turned a simple coffee run into a shared cultural identity.
See how Media Shower put its AI marketing platform to the test with Tesla and uncovered SEO and AI visibility opportunities the iconic brand may be missing.
Explore great American protest songs across 85 years and discover what marketers can learn about making powerful messages memorable.
Discover how Michael J. Fox uses vulnerability, humor, consistency, and purpose to build trust and create a powerful public voice.
Explore Apple’s greatest product launches and learn how its marketing strategy turns complex technology into one clear, memorable customer benefit.
Explore 10 of the best AI marketing campaigns and see how leading brands used artificial intelligence to make strong creative ideas work harder.