The Better Marketing Blog

Better tips, tools, and tactics for the AI era.

How to Create an SEO Keyword Report Using AI

Create an SEO keyword report using AI. Find meaningful ranking changes, measure keyword churn, diagnose traffic shifts, and prioritize SEO actions.

How to Automate SEO Reporting With AI

Follow five levels of AI SEO reporting automation, from analyzing CSV exports to building a workflow that learns from results.

Are Visitors From ChatGPT More Engaged Than Google Visitors?

See how ChatGPT and Google organic engagement rates compared across four B2B websites—and learn how to run the same GA4 analysis.

SEO Reporting: What a Monthly SEO Report Should Say (+ Example)

Learn how to create a monthly SEO report that connects rankings, traffic, and conversions to business results, with examples and AI prompts.

The Best Dunkin’ Ads of All Time: From Fred the Baker to Pumpkin Spice

Explore the best Dunkin’ ads and see how decades of brand evolution turned a simple coffee run into a shared cultural identity.

Our AI Analyzed Tesla’s Marketing: Here’s What It Found

See how Media Shower put its AI marketing platform to the test with Tesla and uncovered SEO and AI visibility opportunities the iconic brand may be missing.

10 Great Protest Songs and What Marketers Can Learn From Them

Explore great American protest songs across 85 years and discover what marketers can learn about making powerful messages memorable.

Michael J. Fox: How Vulnerability Moves People

Discover how Michael J. Fox uses vulnerability, humor, consistency, and purpose to build trust and create a powerful public voice.

Apple’s Greatest Product Launches and the Marketing Strategy Behind Them

Explore Apple’s greatest product launches and learn how its marketing strategy turns complex technology into one clear, memorable customer benefit.

10 Best AI Marketing Campaigns (So Far)

Explore 10 of the best AI marketing campaigns and see how leading brands used artificial intelligence to make strong creative ideas work harder.

Have a question about AI-powered marketing? Ask me anything.