The Better Marketing Blog

How Drake turned melting ice sculptures into one of the internet’s biggest live events through suspense, spectacle, and audience participation.

Learn how Stephen Colbert’s “joy machine” turned sharp commentary, recurring structure, and humanity into lasting audience loyalty.

As David Attenborough turns 100, discover why his calm, observational communication style still commands trust and attention after a career of 70+ years.

Discover how Billie Eilish and James Cameron’s immersive 3D concert film turns emotional intimacy into a blockbuster-scale marketing strategy.

Discover how the U.S. military invented modern marketing — from Uncle Sam posters to America’s Army and beyond – decades before Madison Avenue gave it a name.

Discover the best commercial jingles of all time and learn how sonic branding boosts recall, distinctiveness, and campaign performance.

Discover iconic PSA campaigns that became pop culture staples and learn how memorable messaging turns public service into lasting cultural influence.

Explore the best April Fools’ Day marketing campaigns and uncover how brands turn pranks into powerful storytelling and real results.

Discover how to use ChatGPT, Claude, and Perplexity for AI competitor analysis with a repeatable workflow that delivers real competitive insights.

See how OpenClaw, Claude Cowork, and Perplexity Computer stack up for marketing teams ready to move beyond basic AI prompting.