William Wilberforce’s History-Changing Speech Against Slavery

William Wilberforce’s abolition speech, delivered in the House of Commons on May 12, 1789, is one of the most celebrated and significant speeches in the history of the British Parliament. It marked a pivotal moment in the campaign against the slave trade. In his speech, Wilberforce laid out a comprehensive and compelling argument against theRead More…

A Simple Guide to B2B Video Post-Production for Marketers (with Examples)

Discover how marketers can maximize video content without delving into post-production, focusing on strategic management, funnel integration, and effective promotion.

A Guide for Scriptwriting and Storyboarding for B2B Marketers

Elevate B2B marketing with our guide: scriptwriting essentials, storytelling techniques, and strategic tips for compelling video content. Boost engagement now!

Humor and Healing: Buck O’Neil’s MLB Hall of Fame Speech

Buck O’Neil uses humor, heart, and stories to teach of the past and bring people together at the MLB Hall of Fame.

Breaking Down Under Armour’s “I Will What I Want” Campaign

Founded in 1996 by college football player Kevin Plank, Under Armour has carved out a significant niche in the athletic wear market with their innovative moisture-wicking technology. But it was the company’s savvy marketing tactics that propelled it to fame. They gained early recognition through product placement in sports movies, and later engaged in aRead More…

King George’s Address to the Nation: Keeping Calm in the Face of War

Learn what King George VI’s announcement of the second World War can teach communicators about taking a moral stand in difficult times.

The Guide to B2B Video Marketing (+ Examples and Best Practices)

Explore B2B video content evolution and boost sales with effective strategies. Discover best practices and trends and engage through real-world examples.

Marketing That Empowers Women: The Always #LikeaGirl Campaign

Always’ #LikeAGirl campaign tackles gender stereotypes and how they affect girls in a way that encourages the audience to be more thoughtful about how they use language.

How Oprah Winfrey Communicated Her Choice for President

Oprah Winfrey shows communicators how to decisively reject criticism while leaving space for disagreement and debate in her 2008 endorsement of Barack Obama.

Content Optimization Success Stories: Case Studies + Best Practices

Content optimization should be part of any marketer’s strategy. Check out our success stories to learn why.