The Better Marketing Blog

Learn how Johnson & Johnson’s crisis response to the Tylenol murders rebuilt trust through swift action, clear communication, and safety innovation.

Discover how American Eagle’s viral ‘Great Jeans’ campaign with Sydney Sweeney sparked controversy, drove engagement, and boosted brand reach.

Learn why you need to start measuring AI referrals. In this field report, we share our own benchmarks plus a step-by-step guide on how to measure AI-driven traffic.

Use ChatGPT’s Agent Mode to automate repetitive tasks, improve efficiency, and future-proof your marketing for AI-led search.

Astronomer turned a viral kiss-cam flop into a marketing win with Gwyneth Paltrow. See why this crisis marketing example is a trendjacking triumph.

Learn how Dawn’s quiet role in the BP oil spill cleanup turned trust into brand gold. Here’s a hint: Authenticity, not advertising, built an iconic moment in history.

Learn how Mastercard’s “Priceless” campaign turned a brand crisis into a cultural icon with emotional storytelling, global reach, and 25+ years of impact.

Discover how Ozzy Osbourne built a $220M personal brand through raw authenticity, cross-generational appeal, and chaos-as-strategy.

Discover how top LinkedIn creators go viral with proven strategies that turn authentic expertise into career-changing opportunities.

Learn how BP rebuilt its reputation after the Deepwater Horizon disaster through strategic crisis management, community investment, and long-term commitment.