The Better Marketing Blog

Discover low-budget marketing ideas from real startup campaigns that went viral using creativity, community, and scrappy storytelling.

Marketing lessons from Ben & Jerry’s co-founder Jerry Greenfield, including his greatest brand hits and how to churn purpose into powerful campaigns.

Learn how to use Veo, Google’s new AI video tool, to turn static images into engaging 8-second clips for social media and marketing campaigns.

Explore how Apple’s “There’s an App for That” campaign redefined mobile marketing with a simple, iconic catchphrase and unforgettable storytelling.

Create high-performing Instagram video ads that convert. Learn proven tactics, creative tips, and real examples to stop the scroll and boost results.

Discover how B2B marketers use Google Nano Banana for fast, consistent visuals. Explore top use cases, prompt tips, and workflow best practices.

Discover how Wells Fargo’s sales strategy triggered a brand crisis—and how aligning culture and marketing can rebuild long-term trust.

Explore how Fortnite became a marketing powerhouse, blending FOMO, live events, fashion, and collaborations into a $9B global brand

Learn how Perplexity’s custom shortcuts save marketers hours.

Transform your brand by owning what makes you different. Learn how Avis’s “We Try Harder” campaign flipped weakness into profit and market power.