The Better Marketing Blog

Mati Greenspan and I were talking recently about basic investing principles. He was marveling that people are still buying Tesla stock at $2,000 a share. “People don’t understand valuation,” he said. “They don’t understand the value of what they’re buying,” I agreed. “They think Tesla is the same thing as SpaceX,” he continued. “They don’t… Read More…

Here’s the announcement of the new blockchain education program with the Massachusetts state government. It’s a big deal. We have a vision for where this kind of partnership can go, when governments begin educating themselves on the power of bitcoin and blockchain. That vision can be summed up in two words: Kendall Square. The Kendall… Read More…

In the U.S., the states are in trouble. I point you to the excellent research done by economist Bo Zhao at the Federal Reserve Bank of Boston. He has put together a model that accurately predicts future state income tax revenue based on current unemployment levels. For example, here’s how his model predicts “low-unemployment” and… Read More…

It’s difficult to communicate in the midst of a crisis, but this time in history is giving us plenty of time to practice. As professional communicators — marketers, business leaders, and community organizers — the temptation is to lurch from crisis to crisis, continually rooting for the underdog. But during times of crisis, the changes… Read More…

I am proud to announce the biggest project we’ve undertaken at Bitcoin Market Journal: our new Digital Asset Rankings. Think of them like “stock ratings for tokens.” The project started last year, after we developed our industry-leading Blockchain Investor Scorecard. “What if we used this to create a list of top tokens, kind of like… Read More…

Any great war must necessarily be a popular movement. It is a kind of crusade; and like all crusades, it sweeps along on a powerful stream of romanticism. – U.S. Senator William Gibbs McAdoo During World War I, U.S. Treasury Secretary William Gibbs McAdoo (by far the funniest-named Treasury Secretary) had a choice of three… Read More…

In the media and communications world, everyone wants to be a “thought leader.” But there are two requirements: you need original thoughts, and you need to be a leader. During the CoronaCrisis, it’s easy to see the true thought leaders. They’re putting out great stuff — from original research to blog posts — that helps… Read More…

In the classic fable The Ant and the Grasshopper, you’ll remember the ant worked hard all summer to prepare for the winter, while the grasshopper sat around playing jazz violin. “You gonna store away any food?” asked the ant. The grasshopper waved him away. “I’m practicing my arpeggios, man,” he said, folding his long legs… Read More…

Amid all the talk about “opening up the economy,” there’s one big question. How? Imagine you’re the owner of a fitness club. The CoronaCrisis shutdown has nearly destroyed your business, with most of your customers canceling their gym memberships, but you’ve managed to stay afloat. Now you can finally, cautiously open up your club again.… Read More…

In a nutshell: Blockchain will streamline and simplify our supply chains by making one global ledger — like a shared spreadsheet — that will track everything. Here’s how it works. One of the many mystifying parts of the pandemic: why are we running out of toilet paper? It’s not like people are using the toilet… Read More…