How to Create Email Marketing Templates (with ChatGPT Prompts)

girl holding a tablet with an email marketing template

It’s not always easy to get started crafting that perfect marketing email. With our prompts, however, you can elevate your campaigns with AI-driven content. Learn these prompts and discover industry-best practices and FAQs for driving impactful results and saving valuable time.

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First, Generate Your Marketing Overview

Paste the following prompt into ChatGPT or similar AI tool:

Hello! I’m a busy marketing manager and I would like to create a concise marketing overview for my business. I need your assistance in this process. Please ask the following 10 questions, one at a time.– What is the name of your business?

– Please provide a link to your website.

– What industry does your business operate in?

– What products or services does your business offer?

– Who is your target audience or customer base?

– What is their pain point?

– What is the unique value proposition or key differentiator of your business?

– How long has your business been operating?

– What are the main goals and objectives of your business?

– Are there any specific marketing channels or strategies that you have used in the past?

Based on my answers, please generate a marketing overview that can serve as a primer for future AI prompts. Leverage the 24 VIA character strengths where appropriate. Then let’s check the marketing overview for accuracy, asking any clarifying followup questions if needed.

Then, Generate Your Email Marketing Template

In the same chat session, now paste the following prompt:

Based on this marketing overview, I would like to create an email marketing template for my business. Please ask the following questions, one at a time, allowing me to skip questions I don’t know.

  1. What specific email marketing goals do you want to achieve with this template?
  2. How frequently do you plan to send emails to your target audience?
  3. What type of email content are you looking to include in your campaigns?
  4. Have you already established an email list, or do you need help with building and segmenting it?
  5. Do you have any branding guidelines or preferences for the email template design?
  6. What metrics are most important for you to track the success of your email marketing efforts?
  7. Are there any legal considerations or compliance requirements we should be aware of when crafting the template?
  8. Have you used any email marketing tools or platforms in the past, and do you have a preference for this project?
  9. Do you have any specific calls-to-action (CTAs) you want to include in the emails?
  10. Would you like to incorporate any personalization elements into the email template?

Based on my answers, please generate a draft email marketing template. Leverage the 24 VIA character strengths where appropriate. Then let’s check the email marketing template for accuracy, asking any clarifying followup questions if needed.

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AI Prompts for Email Marketing Templates

The best results in email marketing emerge when the expertise of AI is combined with the creative touch of humans, delivering refined and engaging content. Here are some prompts you can feed into tools like ChatGPT to help you build your email marketing template.

  • To improve tone and style: Rewrite this as more formal / playful / conversational / engaging.
  • To enhance personalization: Incorporate recipient’s first name and relevant details to make the email feel more personalized.
  • To craft attention-grabbing subject lines: Generate a subject line that sparks curiosity / urgency / excitement.
  • For call-to-action optimization: Suggest a more compelling CTA that encourages click-through and conversions.
  • To highlight benefits and value: Emphasize the benefits and value proposition of the product or service being promoted.
  • To overcome objections: Address common customer concerns or objections and provide persuasive counterarguments.
  • To create a sense of scarcity or urgency: Integrate scarcity or urgency language to motivate prompt action.
  • To include social proof: Incorporate customer testimonials or success stories to build trust and credibility.
  • To localize appeal: Tailor the email content to resonate with specific regions or cultures.
  • For segmented targeting: Suggest how to modify the email content for different audience segments to maximize relevance.

10 Best Practices for Email Marketing Templates

  1. Use clear and compelling subject lines: Craft concise subject lines that pique curiosity and accurately reflect the email content.
  2. Use mobile-friendly design: Ensure your emails are optimized for mobile devices so they can reach a wider audience.
  3. Use personalization and segmentation: Tailor your email’s content based on recipient preferences and behaviors for increased engagement.
  4. Include eye-catching visuals: Use high-quality images and graphics to capture attention and enhance the email’s appeal.
  5. Create concise and scannable content: Keep the message focused, easily digestible, and scannable to accommodate busy readers.
  6. Always include a strong call-to-action (CTA): Place a clear and compelling CTA prominently so that you can guide recipients towards your desired action.
  7. Perform A/B testing: Continuously experiment with different elements like subject lines, CTAs, and visuals to optimize performance.
  8. Keep jargon to a minimum:  Communicate in a language that is simple, relatable, and free from unnecessary jargon.
  9. Comply with GDPR and CAN-SPAM: Ensure emails comply with relevant data protection and email marketing regulations.
  10. Use automated follow-ups: Set up automated follow-up emails to nurture leads and maintain customer engagement.

guy holding a laptop

10 Frequently Asked Questions (FAQs) About Email Marketing Templates

What are email marketing templates?

Email marketing templates are pre-designed layouts that marketers use as a foundation to create professional and visually appealing email campaigns.

How do I create an effective email marketing template?

To create an effective template, focus on a clean design, compelling copy, strong CTAs, and ensure mobile responsiveness.

What are the benefits of using email marketing templates?

Email templates save time, maintain brand consistency, and improve email campaign efficiency, increasing engagement rates.

Where can I find free email marketing templates?

Many email marketing platforms offer free templates, or you can search online for downloadable options.

Are there customizable email templates for specific industries?

You can find industry-specific email templates tailored to various businesses and sectors.

How can I measure the success of my email template?

Track key metrics like open rates, click-through rates, conversion rates, and A/B test different elements to gauge performance.

Should I use plain text or HTML email templates?

It depends on your goals and audience. HTML templates allow for creativity and branding, while plain text can feel more personal.

Can I use email templates for automated campaigns?

Absolutely! Email templates are commonly used in automated campaigns, helping you maintain consistent messaging and design.

How often should I update my email templates?

It’s good to regularly review and update templates at least once per quarter to keep them fresh, relevant, and aligned with current marketing strategies.

Are there any legal considerations when using email templates?

Yes, comply with data protection laws like GDPR and follow anti-spam regulations like CAN-SPAM when using email templates for marketing campaigns.

10 Protips for Email Marketing Templates

Use subject lines to spark interest. Use captivating subject lines to entice recipients to open your emails.

Know your audience. Tailor content based on customer preferences and behaviors for higher engagement.

Think mobile-first. Design emails with a mobile-first approach to ensure they look great on all devices.

Use high-quality images. Incorporate eye-catching images to enhance the visual appeal of your emails.

Use CTAs to drive action. Place strong and clear call-to-action buttons to guide recipients toward your desired goal.

Optimize performance with A/B testing. Continuously test different elements to identify the most effective email variations.

Be concise. Keep your email content concise and scannable to grab attention quickly.

Target effectively. Divide your audience into segments to send more relevant and personalized content.

Save time with automation. Utilize automation for follow-ups and drip campaigns to nurture leads effectively.

Measure your successes. Track key metrics to analyze the performance and effectiveness of your email campaigns.


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