Creating a Content Calendar with AI (+ Prompts)

creating a content calendar with ai

For busy marketing managers, AI can help you streamline your content marketing calendar, suggesting ideas and timing for upcoming campaigns. In this guide, we’ll give you copy-and-paste AI prompts for using with tools like ChatGPT to build your own content calendars, faster and cheaper.

When you’re ready to get that content built, turn to the human team at Media Shower. Click for a demo.

First, Generate Your Marketing Overview

Paste the following prompt into ChatGPT or a similar AI tool:

Hello! I’m a busy marketing manager who wants to create a concise marketing overview for my business. I need your assistance in this process. Please ask the following ten questions, one at a time.– What is the name of your business?

– Please provide a link to your website.

– What industry does your business operate in?

– What products or services does your business offer?

– Who is your target audience or customer base?

– What is their pain point?

– What is the unique value proposition or key differentiator of your business?

– How long has your business been operating?

– What are the main goals and objectives of your business?

– Are there any specific marketing channels or strategies that you have used in the past?

Based on my answers, please generate a marketing overview to serve as a primer for future AI prompts. Leverage the 24 VIA character strengths where appropriate. Then, let’s check the marketing overview for accuracy, asking any clarifying follow-up questions if needed.

Then, Generate Your Content Calendar Template

In the same chat session, paste the following prompt:

Based on this marketing overview, create a content calendar template for my business. Please ask the following questions, one at a time, allowing me to skip questions I don’t know.

  1. How often do you plan to publish new content (daily, weekly, monthly)?
  2. Which platforms or channels do you publish your content on (e.g., blog, social media, email newsletters)?
  3. What types of content do you primarily create? (e.g., articles, videos, infographics, podcasts)
  4. How many team members or departments are typically involved in the content creation and approval process?
  5. Do you have specific themes or topics you focus on throughout the year aligned with seasons, events, or product launches?
  6. What key performance indicators (KPIs) or metrics do you track for your content?
  7. Do you plan to launch social media or other derivative content for your primary assets?
  8. How do you integrate content with broader marketing campaigns or initiatives?
  9. Do you have a set budget for content creation, and if so, do you require a section to allocate resources within the content calendar?
  10. How do you handle feedback, revisions, and reviews of your content before publishing?

Based on my answers, please create a content calendar template. Leverage the 24 VIA character strengths where appropriate. Then, let’s check the generated template for accuracy, asking any clarifying follow-up questions if needed.

AI Prompts for Refining Content Calendars

Once you’ve drafted your content calendar, here are additional prompts to help polish and perfect it.

  1. Refine Layout:
    “Suggest a more intuitive layout for monthly content planning.”
    “How can we visually distinguish between different content types, like blogs, videos, and social posts?”
    “Propose a system highlighting key dates or events that should influence content planning.”
  2. Customize Categories:
    “Add categories specific to [industry/target audience/product] in the template.”
  3. Incorporate Metrics:
    “Integrate sections to track key performance indicators within the calendar.”
    “Is there a way to visually represent content success, like a color-coding system based on metric performance?”
  4. Adapt Duration:
    “Modify the template for quarterly/half-yearly planning.”
  5. Integrate Resources:
    “Incorporate a section listing content resources, such as graphics or research links.”
    “Suggest a way to categorize resources like images, videos, and articles for easy access.”

Best Practices for Developing Content Calendars

  1. Prioritize Flexibility: Adapt calendars to varying content needs.
  2. Visualize Flow: Highlight key dates and campaigns for easy reference.
  3. Standardize Entries: Maintain consistency in how information is recorded.
  4. Categorize Resources: Organize content assets for quick retrieval.
  5. Sync with Teams: Ensure collaborative access and real-time updates.
  6. Monitor Metrics: Embed KPI tracking within the calendar framework.
  7. Optimize Accessibility: Ensure easy use across devices and platforms.
  8. Anticipate Adjustments: Leave room for content shifts and rescheduling.

person creating a marketing strategy

Frequently Asked Questions About Content Calendars

What is a content calendar template?

A content calendar template is a structured framework marketers use to plan, organize, and schedule content publications. It helps ensure consistent content delivery across platforms.

Why is a content calendar template essential?

A template streamlines the content planning process, ensuring consistent publishing and effective utilization of resources. It aids in aligning content with business goals and audience needs.

How often should I update my content calendar?

Regularly review and adjust your calendar, ideally weekly or monthly. This ensures alignment with evolving marketing goals and audience preferences.

Can content calendar templates integrate with other tools?

Yes, many templates can integrate with content management systems, analytics tools, and collaboration platforms to enhance functionality and data access.

What should be included in a content calendar template?

Include dates, content topics, platforms, authors, status (draft, review, published), and any relevant KPIs or metrics. Customization based on specific business needs is also recommended.

How can a content calendar enhance team collaboration?

Content calendars centralize planning, allowing team members to view schedules, deadlines, and responsibilities. It fosters clarity, reduces overlap, and promotes coordinated efforts.

What if my content strategy changes mid-year?

Content calendar templates are designed for flexibility. Adjustments can be made to cater to evolving strategies, ensuring you remain responsive to business needs and market shifts.

Protips for Creating Content Calendars

  1. Content Prioritization: Focus on critical campaigns. Allocate more resources and visibility to your high-impact content pieces.
  2. Calendar Customization: Tailor to your needs. Ensure your calendar reflects the unique rhythm and requirements of your business.
  3. Analytics Integration: Make data-driven decisions. Embed links or references to analytics dashboards for easy performance checks.
  4. Team Accessibility: Facilitate collaboration. Use cloud-based calendars to enable real-time updates and team contributions.
  5. Reminder System: Never miss a deadline. Set automated reminders for content preparation, reviews, and publishing.
  6. Content Diversity: Mix formats and platforms. Rotate between blog posts, videos, podcasts, and other formats to keep your audience engaged.
  7. Resource Management: Organize your assets. Integrate a section for managing and quickly accessing content-related assets.
  8. Feedback Loop: Continually optimize. Dedicate a section for feedback and notes to enhance future content planning.

Transform your content marketing strategy with our award-winning team at Media Shower. Click here for a demo.