Influencer marketing has become one of today’s hottest marketing avenues. This also holds true for the blockchain industry where blockchain YouTubers and influencers provide marketers with direct access to active digital currency users. In this guide, you will discover the best blockchain YouTubers and influencers that you could potentially partner up with to promote your Read More…

The rise of digital currencies and blockchain technology have created a thriving blockchain media industry that covers the latest developments in the world of digital assets and decentralized technologies. These media outlets also provide blockchain startups with the opportunity to gain exposure in the bitcoin community through advertising and sponsored content. In this guide, you Read More…

Deploying an effective blockchain marketing strategy to raise funds and/or to gain users will require a substantial budget. This guide explains why a strong blockchain marketing budget is important and how to craft one that will set your project up for success. Qualities of a Good Budgeting Plan A good budget must first and foremost Read More…

Where is the bitcoin brand campaign? Tyler and Cameron Winklevoss, co-founders of the crypto exchange Gemini, recently launched an ad campaign in New York City. With slogans like “Crypto Without Chaos” and “Crypto Needs Rules,” the idea is to educate the public on the need for regulated exchanges in the blockchain space. It’s terrific that Read More…

Without a proper blockchain marketing strategy, your blockchain project will struggle to gain the attention it needs to receive funding and user adoption. As a general rule, the short answer to the question “how much should you budget for blockchain marketing? is 10 to 20 percent of your overall project budget. Here’s why. An Effective Read More…

You will likely agree that blockchain development has evolved and grown substantially over the past several years. Just a decade ago, there were nearly no blockchain developers nor tools for development beyond basic command line interfaces to the Bitcoin blockchain. Today, blockchain development is an increasingly important field, with growing numbers of developers coming onboard. Read More…

You may have noticed that it is extremely difficult to find quality talent to develop blockchain projects for your startup or to expand the scope and influence of your existing blockchain company. The newness of blockchain development relative to other types of software development and programming has led to a severe talent shortage even as Read More…

The whitepaper is becoming old news. Nowadays, blockchain startups require a bulletproof business plan to succeed in raising funds. Here are the blockchain business plan best practices that you and your startup should follow when trying to raise funds from blockchain investors. We have also attached a template that you can use to help you Read More…

As new cryptocurrencies come online and blockchain companies are created on almost a daily basis, they need blockchain marketers to get the word out about their products and their brand.  Jobs for blockchain marketers often require marketing experience and an understanding of blockchain technology and cryptocurrencies. A variety of marketing positions may be needed in Read More…

The demand for blockchain engineers, blockchain software developers, and other blockchain-related professionals increased rapidly in 2018, with salaries rising in parallel. Hired CEO Mehul Patel told ComputerWorld last year that demand for blockchain engineers has increased some 400 percent since late 2017. Though “blockchain engineer” is only just now emerging as a standalone job title, Read More…