Archive for November, 2015

The rise of digital marketing has made it critical for brands to own their reputation online. And that’s as true for accountants and tax professionals as it is for celebrities and politicians. Lee Reams II, CEO of ClientWhys, is in the business of helping CPAs and tax accountants invest in and protect their brands onlineRead More…

Digital media is essential for every business these days. Toby Ward, the founder and president of Prescient Digital Media, knows a lot about the many facets of creating dynamic media in the digital age. He began his career in broadcast journalism before moving into communications, and then the technology side of communications. He started PrescientRead More…

How to write for the web… *tents fingers* There are some core principles for writing online. Tenets, of a sort, that are the foundation of a free and easy style guide defined by the idea that the web is a fluid and ever-changing thing. While greatly simplified, the four concepts below form a basis forRead More…

Want to enhance the quality of your content? One way to do that is to include reliable, relevant, and accurate data in your content. If data is relevant and reliable, you will continue to build credibility with your audience, and your brand will continue to grow in reputation as a trusted resource. Mark Colgan, marketingRead More…

Thanksgiving is right around the corner, so it’s time to start thinking about what your company will bring to the table. There’s a lot of prep that goes into cooking the perfect thanksgiving dinner, just as there are many aspects to consider when marketing your company. My mom always forgets to put out the cranberryRead More…

Things are looking up for the publishing industry. After years of think pieces on “the death of the author” and the decline of readership in the 21st century, we’re finally seeing a rise in reading. According to a 2013 Pew Center study, younger generations are starting to outnumber older age brackets in readership, and malesRead More…

There are two ways that your business can use social media correctly. Are you doing both? When you connect with your clients, are you truly connecting? It’s easy to confuse genuine connection with good salesmanship in an overly cluttered social media landscape, so Media Shower spoke with a true social media champion for insights onRead More…

Just a few weeks ago, the Internet was filled with articles, videos, and memes (oh my!) about the 1980s film trilogy Back To the Future. Everyone was celebrating October 21st, 2015, the day Marty McFly goes to the future in the second film. Fans and brands alike spent the posting content about the movie. ThereRead More…

“One thing that keeps many people from diving into social media is the perceived investment of time. They think that, if they’re going to do social media, they have to be on every platform, all the time. This simply isn’t true, but the misconception holds many people back from creating a targeted, engaging social mediaRead More…

Attention spans on the internet are shorter than leprechaun shins. Not sure how short that is? Here ya go: When a visitor lands on your website and dives into your written content, you have precious few seconds to keep them interested. According to data by Tony Haile of Chartbeat, the average visitor to your websiteRead More…