Archive for December, 2014

Sure, you’re a busy person. You’ve probably got a dozen items on your to-do list at any given time. So it’s completely understandable why you haven’t taken the time to formulate a cohesive content marketing strategy. You just kept putting it off again and again. Well, guess what? The calendar says that 2014 is done. Read More…

As business owners and freelancers, we all understand the importance of tending to our digital life – whether it’s through blogging, social media or email. But online tasks have the uncanny ability to take over our days. To manage digital creep, professional organizer and consultant Geralin Thomas suggests asking yourself if you’re contributing or contaminating Read More…

Jamie Teasdale grew up with business on her mind. Her parents were entrepreneurs who started several successful businesses and inspired her to become a business professional. Now, Jamie shares her skill set with business owners of all types to help them reach their goals. Been in business for years? That doesn’t matter; Propel Businessworks has Read More…

Okay, one more time: an eBook is not just your weird cousin’s self-published novel that he couldn’t get a literary agent to look at. When utilized correctly, eBooks can make up a key aspect of a company’s marketing strategy. What’s an eBook? As the name implies, an eBook is simply a book that is published Read More…

Grant Johnson has studied and applied his theories in marketing for years as the founder and leader of Johnson Direct, a marketing and branding agency. Here, he discusses with us the new frontiers of digital marketing, and how to pick the right marketing technology for your business. What’s new in digital marketing that we need Read More…

Shawn Collins is the man who brings the marketers together; he and his partner, Missy Ward, run several conferences on online and affiliate marketing a year, which you can book a slot in at their site Affiliate Summit. Shawn spoke with us about what goes into getting a conference up and running, and how marketing Read More…

One of the surest ways to increase your ability to sell is to increase your strategic visibility – i.e., your visibility and standing with the people who matter, says Denise Brosseau, CEO of Thought Leadership Lab. “I’ve seen thought leaders become rainmakers who attract customers for their products, clients for their services, partners for their Read More…

As the founder of and chief developer for Shopify Ninjas, there’s little Tristan King doesn’t know about eCommerce. He was recently kind enough to share his perspective with us in an interview about how to set up your website to sell. How has eCommerce changed since you’ve started working in it? Three major changes are Read More…

According to Ivana Katz, owner of Websites 4 Small Business, The most important components of the modern, user-friendly website of the future include: Responsive design that works well on mobile devices Use of video instead of just text to showcase products and services Large, beautiful background images Design where less is more (i.e., clean layouts Read More…

Don Dulin is the first to admit even he doesn’t feel like a big ball of sunshine all the time, but he says when he puts the effort into staying positive, he reaps the benefits not only in his personal life, but professionally as well. Most of us not only deal with criticism from others, Read More…