Melinda F. Emerson, the “SmallBizLady,” is America’s #1 small business expert. Forbes named her the #1 woman for entrepreneurs to follow on Twitter. She publishes the Succeed As Your Own Boss blog, and is the author of Become Your Own Boss in 12 Months.
The best way to establish your expertise online is to publish great contest on a regular basis. To keep driving traffic back to your business blog, you’ve got to constantly find interesting ways to engage your audience. Writing 400-word post after post simply won’t cut it, especially with all the competition out there. You must mix things up. Here are 10 ideas on how to develop irresistible content for your blog and keep people coming back for more.
1. Use a Roundup of Quotes
People love posts with expert tips from leaders in your industry. You could, for example, write a post with 10 tips on clearing clutter if you are a home organizer, and get 10 experts to weigh in. Include a headshot of each expert, along with links to their social media profiles and websites, and they’ll even help you promote the post!
2. Review Products
You likely have had a problem that hundreds of other people have had, and hopefully you’ve found a solution. You might even have purchased a product to solve the issue. Why not share the product with your blog followers so they can benefit from it too? Aim to write an unbiased review and point out the benefits or drawbacks that this product provides. Take photos or videos of it to enhance the post.
3. Address Frequently Asked Questions
Your customers give you plenty of fodder for your blog, especially with their questions. If one person has a question it usually means many others do as well. Why not repurpose a customer’s question as content for your blog. I love writing Ask SmallBizLady posts on my blog. You can really dive into each question you’ve been asked with thoughtful answers that can help other readers or potential customers.
4. Feature a Customer Success Story
Have you helped a customer in a unique way? Tell everyone about the experience on your blog! Ask your customer if she’d mind sharing her story of how your brand helped her. Be sure to highlight any financial results you helped your customer achieve. This is a great way to instantly find a connection with your readers and demonstrate your expertise.
5. Post a Photo with an Inspiring Quote
Quotes are hot right now, and you can leverage their popularity on your own blog. Consider posting a beautiful image with a quote on your blog, say, every Friday, to give people something to consistently look forward to. You can use famous quotes, but don’t be afraid to quote yourself.
6. Write About What You’re an Expert On
You’ve heard people say, “write what you know.” Nowhere is that more true than on your blog. I am sure, you have some deep industry knowledge. Let your blog readers benefit from it by sharing insight on your field. Be the mayor in your industry.
7. Record Interviews with Experts
You can leverage experts in your field by interviewing them for your blog. You can write up a Q&A or record the interview on video or audio via Skype for a podcast. Ask insightful questions that highlight each expert’s’ knowledge. If you make it about them and their expertise everybody wins. You highlight an expert colleague and you will also elevate your expertise to the level of the person you have interviewed, while addressing key issues your audience cares about.
8. Take a Video of Your Product
Show off your product with a video showing it in use or demonstrating how to use it. This is especially useful if you sell via ecommerce, where people can’t pick up your product and play with it the way they can in a store.
9. Create an Infographic
Infographics are cool, visual interpretations of dense data. They also give readers a break from consuming words. You don’t have to be a graphic designer to create interesting infographics; there are plenty of infographics creation tools available to you.
10. List Your Customers’ Pain Points
You know why your customers need your services, so why not put it out in the open? If you are struggling to come up with blog topics this is a great place to start. Make an exhaustive list of those pain points (and the blog about them while sprinkling in lightly how you can provide solutions). This is a good way to show your audience that you understand and can help.
If you start implementing two or three of these content ideas on your blog, you will get a positive response. Always remember that if you focus on your reader, you won’t go wrong.
If you agree that content is important for your small business, create an account and order three free content ideas from Media Shower.