Writing content that both entertains and informs readers isn’t easy. It’s not something you can learn in a classroom or read in a book – just ask Ryan Healy.
Healy has been working as a copywriter since 2002, writing everything from e-mails to sales letters to web content for more than 150 clients. “Time and again, Ryan has far exceeded my expectations and crafted copy that makes me want to buy my own products,” writes one of his customers.
The guy knows a thing or two about wordcraft. Here he offers his expert advice on writing to sell. (more…)
Recently, we provided helpful tips on how to stalk editors, get their attention, and secure a cushy guest blogging gig on their website. But now that you have their eye, what’s next? Unless the editor is the type to assign ideas to their bloggers, you’ll have to pitch articles if you want to write. This process is just as important as the actual writing, if not more so. If you pitch poorly, expect a polite rejection at best, and total silence at worst.
And this would be the worst reaction of all.
To increase your chances of getting an article accepted, keep the following tips in mind:
1. Provide a Clear, Easy-To-Understand Title
Let’s say you’re pitching to a gardening blog. Entitling your article “The Great Tomato Famine of Next Month,” while certainly original, is not going to tell the editor anything except that you don’t know how to convey your thoughts. Your title should be straightforward and simple for both editor and reader to grasp. Offer up “How to Grow the Perfect Tomato Plant” instead, and you’ll have a far happier editor on your hands. (more…)
It takes about 10,000 hours of practice to become an expert in any skill or activity. But you don’t need to spend so much time here at Media Shower as we let you learn from the best in just 10 minutes! Today we’re speaking to Devon Eyer, director of social media for Johnson & Johnson.
Corporate blogging can be a very difficult thing to get right. How do you keep your blog engaging for normal readers, those who work for your company, and for investors? These are some of the questions you need to answer for your content strategy.
Attracting visitors to your website might be the most difficult task on the Internet, aside from ignoring an incessant troll who won’t shut up about your mother. Even if your site is impeccable, with a good look and great content, it’s still very likely to wind up ignored, because there are close to 4 billion sites out there, all in search of clicks.
So if a great website is facing an uphill battle, what hope is there for the lesser ones? Not much of one, sadly. If a website is poorly constructed, you’re going to drive away a ton of potential traffic, and turn countless people off to the idea of ever working with you. If you’re doing any of the following, you’re likely in big trouble:
“But guys, it’s American! Guys?…guyyyyyyssss???”
1. Clashing Colors
The first part of your website that people see might also be the last, if it’s ugly enough. When you look at your site’s color scheme, honestly ask yourself if the colors look right. Do they blend seamlessly, or do they clash with one another like a Jackson Pollock painting done by anyone who isn’t Jackson Pollock? (more…)
Here at Media Shower, we’ll admit, some of our competitors do a great job. Others, however, um, well… let’s just say they’re good at churning out “entertaining” content, even when it’s not supposed to be. But are they the best at unintentionally awful or hysterical headlines? No. That distinct honor goes to the following 10 writers who have earned Internet fame and Jay Leno recognition by going well below the copywriting call of duty.
Link building is like giving a high five; easy to do, but difficult to do without looking stupid and with enough finesse for people to want to reciprocate. With that in mind we scoured the web looking for advice on link building from a bevy of SEO experts. Enjoy.
1. On the effectiveness of guest posting: “Don’t abuse guest posting; posting on one site with a single keyword-rich anchor text link and then jumping aboard to another site to do the exact same thing, and then repeating the whole process time and time again.” - Barrie Smith
2. On seeking out opportunities for links: “Everyone’s an expert at something. Sharing your expertise may land you that big media opportunity you’ve been looking for. Obviously there are no guarantees, but it’s a chance at a home run in terms of exposure and link building, for virtually no effort.” - Jon Ball(more…)
Oh the things you find on the Internet these days. There’s a lot of people out there claiming to have the magic formula for boosting web traffic through SEO (search engine optimization), but this guy truly takes the cake.
Advertisements are everywhere, but serve as little more than a reminder to shave or wash dishes or whatever. Good advertisements are far more rare. A good ad hooks its viewers, convincing them not only to buy the pitched product, but also to tell their friends about it. After all, the more eyes that see an ad, the higher chance that product will make the folks in charge very rich indeed.
Here are four examples of awesome viral ads that have seen far more eyes than its creators could have ever imagined, and which we’re jealous we didn’t think of ourselves.
1. Geico: Hump Day
On its own, insurance is not a terribly interesting topic, so it’s no wonder most insurance companies use fun commercials and memorable mascots to help keep their product in the public eye. Geico’s recent “Hump Day” campaign might be the best example yet. It’s based on an incredibly simple joke – that camels must love Wednesdays because that’s Hump Day and they have humps – yet the way they pull it off is masterful. (more…)
With a runtime of 220 minutes, Cecil B. DeMille and Charlton Heston did a good job covering the Ten Commandments. But where oh where were the lessons about article writing? We’re not sure what’s tougher: writing an article on a stone tablet, writing an article on a tablet computer, or staying awake through that entire movie. Regardless, the demands of writing articles for the Internet are crying out for their own set of commandments.
Well here they are. Read them. Share them. Obey them. Or risk being forever plagued by the ghost of Yul Brenner.
You want to write a killer guest blog, wow everyone with your mad wording skills, and promote your business at the same time, but all the editors seem to have vanished. Try as you might, you can find no mention of an editor, or a site owner, or even somebody with a made-up title like “Guest Blog Manager.” How are you supposed to get in touch with the right people and promote your stuff, if no people are mentioned at all?
For lack of a better term, you stalk them.
If the editor is not putting themselves out there with an open call for writers, then you need to perform some basic detective work to track them down. Thanks to the Internet, it’s easier than ever to stalk somebody and bother them until they give you what you want. OK, that came out wrong. The point is if you want to find an editor and write for them, sometimes you need to… (more…)