Welcome to Media Shower’s Content Marketing Academy, a new video series designed to answer some of the many questions our clients have asked us over the years.

What’s a keyword?
How often should I post on our blog?
Where do I get new ideas from?

These questions and many more will be answered at the Academy, and you’re cordially invited to join us. I’m Sam, your host. Hi.

Oh, and I should mention that, yeah, there will be some silly moments in these videos. Our goal is to entertain as well as inform!

So let’s start with our first lesson: How to Write Great Headlines. Have you ever wondered how two articles about the same topic can see such wildly varying pageview numbers? The headline difference is one reason why.