In today’s SEO environment, there is no better way to get your name, site, and product out there then to become a guest blogger. In a nutshell, guest blogging is when you write an article for another site in exchange for a byline and link to your site. It increases your visibility far quicker than spamming your site all over Reddit and Twitter while praying for the best.
But not every site is the same. Obviously, the subjects are different, but so are the writing styles. If you want to write for multiple clients and spread your name out as far as humanly possible, then you’re going to need to learn how to write for them all. This can prove difficult if you’re used to only writing one way: yours.
How to expand your style palate? Here are some tips to get you started.
1. Read A Lot of Different Stuff
The more you’re exposed to something, the more you’re going to be influenced by it. Hang around the punk rock scene, and you’re more likely to write punk songs than anything else. Attend a Shakespeare play once a week, and you’ll start thinking like Shakespeare. Likewise, if you only read comedy, there’s an incredibly good chance your writing will lean comedic as well.
And that’s fine if that’s what your client wants. But not every client does, which could make writing for a more serious, technical blog difficult. So don’t just read silly stuff, or dramatic stuff, or technical stuff. Change up your readings. Find a bevy of books and websites to peruse, and expose yourself to as many styles as possible. That way you’ll have a large variety of experiences to draw upon when it comes time to write your guest post.
2. Practice And Experiment On The Side
Practice makes perfect—or at least as close as any of us can get. Even the greatest, most natural talents in the world did not get that way without practicing their gift. In this case that means you need to write and write often. If you wish to become an expert in guest blogging and article writing, then you need to do write blogs and articles as much as humanly possible.
This might involve, especially in the beginning, writing stuff that you, and only you, will ever see. Much like how a young Michael Jordan spent hours upon hours every day of his childhood shooting baskets alone, your growth as a writer depends entirely on how much time you’re willing to put into your craft. Even if a large chunk of it never makes it past your word processor.
3. Write About The Same Subject In Multiple Ways
So now you’re practicing; great! But don’t just write aimlessly about anything. That might be a decent warm-up exercise, but doing it too much can actually be detrimental to your progress. Instead, try this: pick a topic and write about it. Then write about it again, in a different way. Then do so again. And maybe one more again, if you have the time.
For example, let’s say you’re writing a practice article about airplane safety. You could approach the topic in several different ways. You could write a serious, technically-heavy piece about the various ways airplanes themselves keep you safe. You could write a casual piece on how you, the passenger, can keep yourself and everyone else safe on the plan. Finally, you can write a light and silly piece on the many ridiculous and unsafe things people do while flying. Each approach will not only teach you more about your topic, but teach you more about the writing process.
4. Don’t Force Your Style On The Client
Practicing this way and becoming a more well-rounded writer will help you immensely when it comes time to write guest blog posts for a client, and not just because you’re now better at writing. One of the worst things you can do to a client is to ignore their website’s style and instead simply write in your preferred way. If you do that, don’t expect to get a call back. The odds of this happening are lessened significantly if you are able (and willing) to write in many different styles, and in many different voices. That way you can alter what you say, and how you say it, to cater to each client.
By committing yourself to your craft, and working diligently to become as versatile a writer as possible, you will ensure that clients everywhere will be happy with your output, thereby garnering you more exposure, more works, and links that slowly conquer the entire Internet.
Jason Iannone is a writer and editor who covers many topics, including sports, video games, and animals.