Archive for October, 2017

The 10 Fundamentals of Good Business Writing

by Tristan Anwyn on 10/20/2017

If you want to communicate more clearly, it’s time to master the art of good business writing. To polish your writing and make it a useful tool in any business setting, remember to follow the 10 Cs of good business writing:

1. Complete. It’s all too easy to forget that your reader doesn’t have the same information as you. A complete message should include all pertinent information – the when, where, why, who and how. You should also include a clear explanation of any action you want your reader to take.

2. Concise. Check your writing carefully for redundant words, such as “postpone until later” (you can’t postpone until before, so “postpone” is sufficient). Cut out stock phrases such as “I am writing to inform you.” A concise message shows the reader that you value their time. (more…)

How Shared Content Helped Us Drive 100 Leads in a Week

by Jenna Scaglione on 10/18/2017

What if I told you that you could get 100+ leads in just seven days with only one piece of content?

Believe it, because that’s exactly what we just did.

via GIPHY

Media Shower CEO, John Hargrave, wrote a sponsored article for a popular outlet and in one week the article brought in dozens of new leads along with a whole lot of buzz.

Let’s look at exactly why this piece of shared content produced so many leads–and exactly how you can create a similar piece of content.

What is “Shared Content?”

Shared content, in the context of our discussion, refers to two parties sharing something of value to receive something of value in return. John created sponsored content for MarketingProfs, a popular marketing blog. MarketingProfs received payment for the piece plus a lot of engagement and shares on the article, and we received 100+ leads (people who downloaded our Content Scoring template) plus increased brand awareness.

Not a bad deal.

Why Did the Article Perform So Well?

Here at Media Shower, we know how to do content—and we do it well. But, we also like to teach others how to do great content too. Let’s break down what John created and look at why this sponsored post was so effective.

John’s article focused on the five ways Google scores content and helped marketers determine where they stand with their own content. The post also included a call to action for people to download our new Content Scoring template. This topic was valuable to MarketingProf’s target audience which is one reason why it performed so well. Here are some other reasons:

Topics with wide appeal and value

Even though search engines have been around for many years and discussed ad nauseum, Google still seems to be the popular topic at the internet water cooler. People have been trying to dissect and figure out Google’s algorithm since its inception. So when thought leaders share their expertise and personal experiences with Google, we stand up and take a listen.

If you want your sponsored content to have an impact, write on a topic that has wide appeal in your industry. What have people been talking about that they just can’t get enough of? Focus on these topics and inject your own experience and unique angle, making your piece different than anything else out there.

Relevant and on trend 

This notion of Google scoring organic content was briefly introduced a few years ago but it wasn’t until the last few months that it started to catch on. Not everyone has heard about it though. So those who can report on it, share their experience and give valuable advice, will position themselves as thought leaders. And leaders breed followers who want to digest their content.

Are there current trends and new ideas catching on in your industry? Couple your experience with a new industry trend and write a valuable article on it.

Challenge the status quo; correct the misconceptions

In the article, John challenged and corrected a common misconception which further established him as a thought leader. You can see how he did that here when he discussed the real definition of bounce rate, an often misunderstood concept.

Is there a misunderstood strategy, concept or idea in your industry? Write about it and offer your expertise.

Experience-based 

You can tell the difference between an article written by someone who has personal experience with the subject matter and one that is written by someone who has researched experience. The former is much more powerful.

John has firsthand experience with content. You could even say he lives it daily. As a result, he was able to dig deep and give unique advice to readers. This experience-based content has mass appeal and it will take your content to another level.

My advice to you if you want to create experience-based content like this is to… stay in your lane. Choose topics you can teach a personal perspective on and share your experience, stories, and case studies. If you have already lived the content, it will jump off the screen to your readers.

Detailed Visuals 

Use detailed visuals to demonstrate your concepts. John used diagrams throughout the article to visually depict what he was saying. Here is an example of an image portraying how Google perceives visitor time on a website:

Notice how simple the graphics are. They don’t need to be magazine-quality. It’s more important that they allow your readers to visualize what you wrote, enhancing their user experience.

A seamless segue into the CTA 

Your sponsored content should include a call to action to download your lead offer, but that’s not all it should include. If you wrote your article well, it should not only be targeted to your audience, but also intimately related to your lead offer. In John’s article, the segue from the content into the CTA was, in my opinion, a thing of beauty. It was effective because the entire piece wet readers’ appetite enough about content scoring that, by the end, the only question they likely had was, “How can I score my own content?”

And wouldn’t you know it, that’s exactly what the lead offer gave them, the ability to score their own content. It was a content scoring spreadsheet that allows marketers to score their most valuable content pages to look for opportunities where they can improve.

Here is that awesome segue from the article:

Do you think you can do this? Of course you can! Let’s review the game plan:

  1. Find a popular blog in your industry and partner with them to create sponsored content.
  2. The content should culminate in a call to action to download your lead offer (you want leads, don’t you?)
  3. Your topic should have wide appeal but also be targeted to the blog audience and closely tied to your lead offer
  4. Consider a relevant topic and/or one that is on trend
  5. Create experience-based content that lives and breathes in you (Stay in your lane!)
  6. Challenge the status quo
  7. Include detailed visuals
  8. Create a seamless segue into the call to action

So, that is exactly how this shared content helped drive 100 leads in just 7 days.

Here at Media Shower, this is exactly what we do. We help your brand get noticed, get leads and get revenue and we do it all with conversion-driving, high-performing content. If you want to try us out to see how we can transform your content marketing, try us out for free here.

Oh, and if you want to get your hands on the same downloadable content scoring template John talked about in his MarketingProfs article, you can download it below. Developed in conjunction with MIT-trained engineers and easily linked to your Google Analytics account, this template can help you score your own content so you can improve it and, you know, get more leads. Get your Free Content Scoring Spreadsheet right here.

How Expedia Sells the Travel Experience with Its Blog

by Ashley Horsfall on 10/16/2017

If you’ve ever searched for excellent travel deals, you have likely seen Expedia pop up in your search. The travel website is known for offering hot deals on plane tickets, hotels, cruises, car rentals, and more. In addition to its wide variety of travel offerings, Expedia has its own blog called ‘Out There Starts Here.’

On ‘Out There Starts Here,’ Expedia provides helpful tips for traveling all around the globe. Whether readers look forward to spending a weekend in the big city or a month abroad, Expedia knows how to appeal to each type of traveler with its approach to content.

 Reading Expedia’s blog makes it seem as if you have your own personal travel agent.

 1. Expedia Uses Storytelling Visuals

Visuals are essential storytelling tools because of the way people process photos. In a matter of seconds, readers understand the tone and theme of a piece. In many ways, text may fail to express the breadth of the situation.

Capturing the tone of a piece is about more than demonstrating smiling faces and romantic walks on the beach. It’s about finding the perfect color scheme to convey raw emotion. It’s about using titles that intrigue and assist. It’s about looking beyond the literal context of the words and discovering what it is about them that moves people.

 2. Expedia Knows What to Sell

Expedia also offers visuals that make the reader think, “That could be me.” Any reader could be the one sunning on a beach or surfing the righteous waves of Australia. That latte could be in your hand, keeping you warm on a cold winter’s day.

When the traveler could be anonymous, said traveler could be anybody. This allows the reader to put herself in a position where she can envision surfing, sailing, hiking, dining at a fantastic restaurant, or even staying in a luxurious hotel room overlooking the heart of the city.

 3. Expedia Inspires Readers

Through the use of stunning visuals and illustrative text, Expedia paints pictures of travel experiences. Rather than offering a list of beaches to surf, the blog offers the details a traveler needs to make plans. ‘Out There Starts Here’ throws out vague notions and instead tells readers where to go, providing more bang for their buck.


 Strong content encourages you to make a decision now.

 4. Expedia Offers Organized Content

Want to read more about traveling in Asia? Are you ready to explore the outback? Inspired to trek across the U.S.? Companies like Expedia use data to figure out what its readers want to know and how they want to shop.

Expedia creates organization by offering categories that make your research easier. Filter out the content you don’t want to see and focus instead on the material that speaks to your interests.

Creating content that appeals to the sense on several levels is no easy feat. It takes imagination and dedication to craft material that works.

Want to let the experts hook you up with great content? Get a free trial today!

The 10 Best WordPress Plugins for the Content Marketer

by Jenna Scaglione on 10/13/2017

WordPress is currently used by 59.6% of websites with known content management systems, and used by nearly 30% of all sites on the web (That’s 364 million WordPress sites and climbing). One of the reasons why WordPress is so popular is its flexibility to allow non-techie users to add custom functionality, which is easily achievable with plugins.

Not all plugins are created equal, however, and as a busy content marketer, you need tools that will make your life easier, not harder. Outdated and sub-par plugins can be frustrating to use, slow down your site and also make it more susceptible to hacking attempts. To help you safely navigate plugins, at the end of this post, you will find a short checklist on how to determine if a plugin is updated and safe to install.

But first, here is a list of some top-rated, high-performing WordPress plugins for content marketers:

Content Scheduling Plugins

1. Editorial Calendar

Editorial calendar is a top-rated WordPress plugin that simplifies content scheduling and management. Its easy drag-and-drop calendar interface allows you to move posts from unscheduled to scheduled and edit them directly inside the interface.

Pricing: Free

 2. CoSchedule 

If you are looking for a more robust and feature-rich scheduling plugin, CoSchedule is the way to go. CoSchedule is a premium plugin that not only allows you to manage and organize your content schedule, but it also automatically posts your content to various social platforms. Features include a drag-and-drop editorial calendar, Google Analytics, Evernote and Google docs integration, headline analyzer, content scheduling and posting, re-queuing content and more.

Pricing: CoSchedule offers a 14-day free trial. Monthly plans start at $49 / month billed monthly with discounts for annual billing.

If you schedule posts regularly and you are looking for a way to make this process MUCH easier, download our FREE Content Planning Toolkit and Editorial Calender here.

Optimization Plugins

3. Yoast SEO

Known throughout the WordPress community as one of the most powerful SEO (Search Engine Optimization) plugins, Yoast SEO is a robust tool which will help you optimize your site and pages for the search engines. The plugin also offers suggestions and tips making it easy for the SEO novice to optimize his site to increase traffic.

Pricing: Yoast offers a packed free version with allowance of one keyword optimization per page. The Premium version is $89 / year and it is ad-free and allows more page previews, up to 5 keywords to optimize, automatic internal linking suggestions, content insights, redirect manager and 24/7 support.

4. EWWW Image Optimizer

Page load time is important for content marketers. Just a two-second improvement in page load time can double your conversion rates. Heavy images slow download times which can negatively affect your search engine rankings and your conversion rates. EWWW is a free plugin that optimizes your images automatically to speed up your website. Set the plugin to automatically optimize newly uploaded images as well as optimize older ones currently on your site.

Pricing: Free

5. WP Super Cache

Caching plugins also help you speed up your site by creating static versions of your pages for repeat visitors instead of loading a new page from your database every time the same visitor accesses a page. Re-loading the page over and over can drain your site resources and slow down your site. Note that this plugin may require some light maintenance to perform properly.

Pricing: Free

Analytics Plugin

6. Google Analytics Dashboard (GADWP)

GADWP is a free plugin that works with Google Analytics enabling you to add your Google Analytics tracking code to your WordPress site and also view your analytics stats inside your WordPress interface. This plugin makes tracking your results easier and also displays advanced data collection like events and custom dimensions (tags, user engagement). Also included are Google tag manager tracking and Accelerated mobile pages (AMP) features.

Pricing: Free

Engagement Plugins

7. MashShare

A top-rated social sharing WordPress plugin, MashShare offers multiple sharing widgets to allow your website visitors to share your content on many social platforms. The share features are coded for high-performance so they won’t slow down your site. MashShare also integrates with the SEO by Yoast plugin.

Pricing: Pricing is free but the plugin offers premium add-ons such as floating sidebars, video posts, Facebook Like bars, additional network sharing, Google Analytics integration, URL shorteners and more.

8. WordPress Related Posts 

The WordPress Related Posts plugin allows you to add related posts to the footer of your content. Offering visitors related posts can increase engagement and keep people on your site longer. Google also tracks how long people stay on your site as one of its ranking criteria. Note that if you purchase a premium WordPress theme, it may already include a related posts feature. In that case, you will not need this plugin.

Pricing: Free

Lead Generation Plugins (Optin forms)

9. OptinMonster

OptinMonster is a top-rated plugin that enables you to create high-converting professional opt-in forms. Create in-line opt-in forms for your blog posts as well as after posts, sidebar forms, floating header and footer bars, popups and more. Other features include email marketing service provider integration, exit-intent technology (visitor mouse tracking), advanced page level targeting and behavior personalization, A/B split testing, Google Analytics integration and more.

Pricing: The plugin packages start at $9 / month billed annually.

10. Icegram

Icegram also offers opt-in form creation, however, this plugin includes a free version. Icegram’s free version is not as feature-rich as OptinMonster but Icegram offers paid add-ons. If you want a more affordable plugin option for opt-in forms, Icegram may be the way to go. If you are looking for a more robust platform, consider OptinMonster instead.

Pricing: Free

Additional lead generation plugins:

Sumo – Free and paid versions

Bloom – $89 / year or $249 lifetime access

LeadPages (Landing pages) – Starts at $25 / month paid annually and includes a WordPress plugin. I am a big fan of LeadPages. See more detailed information on LeadPages in our Comprehensive Guide to Lead Generation Tools.

OptimizePress (Landing pages) – Starts at $97 (for use on 3 sites)

How Do You Know Which Plugins are Safe to Install?

I can’t guarantee 100% success when you download and install WordPress plugins as WordPress does not review and test each individual plugin. But, follow the below suggestions for best results. Note that you should be backing up your site regularly. This way, if any installation messes up your site, you can restore it easily. I recommend UpdraftPlus for a backup plugin as it is easy for non-techies to maneuver.

If you are searching for plugins that are safe to add to your site, evaluate them based on the following criteria:

  • Updated within the last 3-6 months; ideal if within the last month
  • Reviews with 4 stars or higher and a high number of reviewers
  • High number of downloads
  • Recent comments on the download page and the developer is active and answering questions
  • Compatible with the most recent version of WordPress
  • Includes specific instructions on how to use the plugin

WordPress plugins will help you optimize your site and make it easier to add functionality. But, if you are looking for additional assistance with your content marketing efforts and you want to achieve a measurable return on investment from your content marketing campaigns, this is what we do best. Try us out for free here and get free platform access, optimized content that is yours to keep forever, and a custom promotional plan, with absolutely no commitment required. See you on the inside :) .

Mastering the Call to Action

by Susan Guillory on 10/11/2017

Even with the best content out there, without one critical component, it will fall flat.

What’s that essential element? A solid call to action.

A call to action — also neatly called a CTA — simply tells visitors to your website or blog what you want them to do next. That could be:

  • Sign up for our emails
  • Buy a product
  • Register for the webinar
  • Download an ebook

It might sound silly, having to tell people what you want from them, but trust me: they don’t mind. And you shouldn’t either: adding a solid CTA to your web page can drastically increase your conversion rate!

Here are tips to help you get people to do exactly what you want them to do on your website or blog.

1. Stick to One Call to Action

You might be thinking, “Ohhh, there are so many things we want people to do on our website!”

That’s neato, but listen carefully: you get one CTA per page. More than that, and you’ll confuse people.  Keep it simple. You can have several CTAs throughout your website, and each page can have a different one.

2. Focus on a Theme

Consider what the main idea of a given web page is. If it’s a landing page for a free ebook download, your call to action should reflect that. But some pages, like your About or Contact Us pages, might not have such an obvious theme.

If you start by making a list of CTAs you can use, you can then choose one for any page. So your Contact Us page might have a CTA like this after the email form:

Ready to start saving money in your business? Get your free consultation today to find out how!

list

3. Make it Urgent

You want people to feel like if they don’t take action this minute they might miss out on something great. To that end, use urgent and timely language to light a fire underneath them:

Save 30% on your order TODAY ONLY!

Limited Offer: Buy this book and get a free coaching session

4. Make it Clear

Your calls to action should be short sentences. There should be no confusion about what people should do.  There’s some argument in the writing community in favor of writing to the eighth-grade level in order to be accessible by all levels of educated people. Keeping your CTAs clear and simple expands your reach.

Save $$ now by subscribing!

Get 20% via email when you join our email list

5. Encourage Sharing

Often people don’t know what sort of call to action to create on blog posts. A great one is to encourage sharing of the post on social media so that you can expand your reach:

Like this post? Share it on Facebook with your friends!

Click to share on Twitter!

Including a call to action on every page or blog post on your site will help you reap the benefit of having traffic to your site, and will turn visitors into customers through your various channels to your sales funnel.

Learn how to convert more of your traffic to customers. Click here to download the report.

Amazon’s Avalanche of Echos and the Lessons for Your Content Marketing

by Ashley Horsfall on 10/09/2017

There is no surprise that Amazon always has something new up its sleeve. With the announcement of a variety of new Amazon Echo devices, including the Echo Plus, Echo Spot, and Echo Connect, it becomes clear that the Internet may be changing faster than anybody could anticipate.

In a world where everything is expected to be ‘Smart,’ how can you wisen up your content marketing strategy?

Offer the Choice Consumers Expect

One of the first things you will notice about Amazon’s new announcement is that there are so many different Echo products coming out. The Echo Dot is small and compact, whereas the Echo Show provides a screen the perfect size for viewing your favorite videos.

Offering several different packages is one way to provide consumer choice. When you package up your services so that consumers can easily see which benefits come with which groupings, your customers feel that you can cater to their needs.

Offer High Value & Affordability

The Amazon Echo Dot is not only the company’s most popular Echo, it’s also the most affordable. Consumers want an Echo that will offer value without having to put so much on the line to make sure it works.

What is stopping interested potentials from taking the step to become clients? The cost of entry to determine whether or not you have something to offer is hard to rationalize for many consumers. Providing a track record of high value at a great rate is security for clients.

Offer Consumers New Ways to Interact

Major retailers have begun to incorporate the Amazon Echo products into their strategies. For instance, Starbucks customers can use their Echos to check the balance of gift cards. The Echo is about much more than simply telling you the weather or keeping track of your upcoming appointments. The device can actually integrate with your apps and other accounts. This interaction makes using an Echo feel more personal. After all, nobody wants to feel like they are talking to a device.

Pay Attention to How We Search

Sources suggest that by the year 2020, half of all searches will occur via vocal command. This appears more likely when you consider the recent improvements in hands-free digital assistants. Over time, these services are becoming better at understanding human speech.

The Amazon Echo Show is much more responsive than a smartphone. This means that content marketers need to focus on creating a strategy focused on visual searches. How can you cater your services to those who aren’t going to be reading content but rather watching or hearing it?


Amazon already delivers to your doorstep, but now it could deliver to your kitchen, bedroom, or living room.

Expect Advertising Methods to Change

When the Amazon Echo begins to integrate more with other products, especially with video services, you are likely to see changes in marketing opportunities. The type of data available to advertising professionals will differ from the data available now. What advertisers choose to do with this information remains to be seen, but it will certainly shape the way content is shared.

Are you looking forward to the changes to come? Get Your Free Content Scoring Spreadsheet to see how you can make changes to your marketing strategy today to benefit you in the future.

SpaceX Turns Its Explosive Mistakes Into Content Marketing

by Jenna Scaglione on 10/06/2017

It’s not every day you see big companies creating video shrines of their million-dollar failures–especially when the videos include falling rockets, bomb-sized explosions and shattering debris hurling to the ground. But for Elon Musk, CEO of space company SpaceX, this was just another day at the office.

The forward-thinking space company has successfully landed several of its rocket boosters, but these landings didn’t come without its share of cataclysmic mishaps. What is even more outrageous is the company’s willingness, or should I say strong desire, to share its costly explosion-sized mistakes with the rest of the world—while setting the stage with humorous music and clever sub-titles.

Here is the blooper video Elon Musk just published to make a mockery of his company’s costly blunders:

Effective Content Marketing Strategy?

Should you share your crushing business blunders with the rest of the world? Doing so would be similar to making a showcase of all of your worst blog posts and content pieces, throwing them onto a video screen and highlighting with bright yellow all of the crappy parts that you are embarrassed of. Then, share the video with your entire audience. Something seems off, no?

Elon Musk’s video, however, is currently sitting at just under 3.5 million views and has generated a lot of awareness. Now, before you go off sending videos to the world showing off your worst blunders, let’s talk about this.

Note that SpaceX didn’t release the video until after it successfully landed rockets. It’s easier to laugh at past mistakes and publish them once you learn from them and get things right. It worked for SpaceX because, well if Elon Musk is releasing something, you want to check it out. Also, technology is a different animal than blog posts and ebooks. Technology costs more money and it takes longer to create. It’s somewhat expected that there will be bugs to work out first.

How to Follow SpaceX’s Example

Should you create an error-filled, poke-fun-at-me video as part of your marketing strategy? Unless you are creating a comprehensive piece of software, launching a billion-dollar rocket into space or your brand leans more toward fun and out-of-the-box, it may not be a good idea.


via GIPHY

But what I can tell you is that a little transparency can be effective and make your brand more attractive to your audience. You don’t need to create a “blundertastic” video to be transparent, however. Exercising transparency can be as easy as sharing some brand stories throughout your content and messaging. This will help you connect to your audience on a more “human” level. This is vital because today’s consumers like to feel emotionally connected to the brands they purchase from.

Create your brand story on topics such as your humble beginnings, your wins and even some losses (not all of them in an outrageous video), what you learned and the ways you value your customers and want to solve their problems. Add your transparent stories and vibe into blog posts and emails, and be genuine in all of your communication. You are not marketing to credit cards; you are marketing to people. Be real; be human, and be approachable.

What are Your Content Marketing Strategies?

Transparency is just one way to amp up your content marketing and make it more effective so you can generate a substantial ROI. If you need assistance coming up with some awesome content marketing strategies custom-tailored to your business, here at MediaShower, this is what we do best. To try us out to see how we can help you, sign up for a free trial here. One thing: Though we don’t create explosive hurling-space-debris videos, I can assure you that our content is always “out of this world.” (Yes, I went there. You were expecting it, no?)

Why You Might Need a Content Marketing Platform

by Jenna Scaglione on 10/04/2017

Admit it. Working on your content marketing campaigns can sometimes feel like you are caught inside a dizzying hamster wheel. You spin and spin your wheels and invest a lot of time, money and resources into your campaigns, but you are not getting an expected return—that is if you even know what that return should be.

The content marketing challenge is real

In a Content Marketing Institute study of B2B marketers, 78% of respondents said they have a content marketing strategy in place, yet only 29% said that their content marketing was “very effective.”

How would you rate the effectiveness of your content marketing? Before you answer that…

Do any of these content problems sound familiar?

  • You are churning out high-quality content and spending money on writers, but your traffic and lead numbers are static—or falling.
  • You don’t have enough time or budget to sustain an ongoing content campaign
  • You lack a cohesive, revenue-boosting content strategy—or you are not even sure how to create one or if the one you have is even correct.
  • Your content schedule consists of multiple Excel spreadsheets and numerous chaotic email threads
  • You can’t find content creators who not only “get” your brand and can write well, but who also are organized, respect your deadlines and don’t leave you flat after two months because their pet rock died.
  • You are publishing content regularly but your engagement is low and you do not know how to promote your content to make it work for you.
  • You are spending money on content marketing but you don’t know which channels are working and bringing you more awareness, leads and sales, and which ones are duds. Are you even getting a ROI?

These are common challenges content marketers face and regardless of how big or small your business is, they can stall your growth and eat up your resources.

Content marketing platforms address these issues and help brands drive more brand awareness, leads and sales from their content—and do so with efficiency and organization, maximizing every dollar to its fullest potential and wasting no resources.

How can a content marketing platform help me?

Here are some of the top ways content marketing platforms can help your business:

Save time and money

Time isn’t money…

Time is money, sanity and explosive growth.

Here’s the kicker: If you want to save time and money, sometimes you have to spend some of that money to get more time back and use that time to earn even more money so you can spend more money to get more time to use that to get even more money…and so on. If I lost you (I’m not even sure I have it myself)…


via GIPHY

The bottom line is, if you are concerned with investing some money into time-saving tools like CMPs, you need to spend a little money to get back a bigger return. In its simplest form, this is what it means to scale your business. The money you spend rewards you with precious time, because with content marketing platforms, you are replacing man-hours (which cost you money) with resources that do the work for you.

Organizes your processes; greater efficiency

Would you plan a 500-person wedding with only email and a handy notebook? And a robust ongoing content marketing campaign has even more working parts than a world-class celebrity destination wedding.

Whether you are a team of one or 101, organization is essential to executing a successful content marketing campaign. Content marketing platforms solve efficiency and visibility issues by allowing you to manage your workflow easily and keep your processes tight, all from one location. This way you have visibility on every aspect of your campaign and you are not wasting time on inefficient practices. You can also collaborate with your team directly within the platform preventing inefficient and scattered communication.

Automates lead generation 

CMPs help you generate more leads by making your content work harder for you so you can squeeze out of it every opportunity to contribute to your bottom line. Some platforms also offer high-converting templates, saving you money and time on graphic design and development.

Automates scheduling and publishing, promotion

Don’t have time to sit on Facebook, Twitter, Instagram, and LinkedIn to post your content all day, every day? Not many of us do. CMPs can automate your scheduling and posting. And to make your life even more efficient, some tools also offer social media management features so you don’t have to leave the tool to interact with followers and check your content performance. More time and money savings…are you seeing the common thread here?

Tracks your results

If you don’t know how well your content is performing, you will waste time and money (yes, I said it again) publishing content your audience does not want. But there is more to this story. Don’t you want to know if all of the money you are spending on your content marketing is producing a return? To calculate your ROI, you need the right tools that can track your results and translate this into dollars. Content marketing platforms can help you do this—seamlessly.

Which content marketing platform is right for you?

I hope, by now, you realize how valuable content marketing platforms can be to your growing organization. If you do, let us help you choose the right one for your company.

We compiled a list of popular content marketing platforms, what features each offers, how much they cost and the types of businesses they cater to. And, oh yeah, it’s free (see, I really want you to save money). You can access it right here: The Definitive Guide to Content Marketing Platforms.

And speaking of free, right now we’re offering a free trial. That includes:

  • Free Platform Access
  • Free Content Ideas
  • Free Content

Get started right here!

 

How to Score Your Own Content (+ Free Content Scoring Dashboard)

by John Hargrave on 10/03/2017

Ready to score your own content? Our free Content Scoring Dashboard is the perfect tool. Just help us out with a brief introduction and then get to scoring!

Click here for your Content Scoring Dashboard

When a Stock Photo Becomes the Hottest Meme of the Year

by Ashley Horsfall on 10/02/2017

If you were on the Internet at all this summer, there is no way you missed the “distracted boyfriend” meme. You’ve seen the offended look on the woman’s face as her boyfriend turns to admire a passerby. Once a user posted the stock photo on Twitter, others brought the meme to life.

The meme breathed new life into the world of stock photography and also inspired content marketing professionals around the globe. Everybody wants a piece of the pie when an instant success arrives on the scene.

Whether you are a content creator or are passionate about marketing, you can learn a thing or two from the success of the distracted boyfriend meme. Why did it take the Internet by storm? How can you use the same tactics to send your content soaring?


Even if you haven’t seen the distracted boyfriend meme, it’s easy to see why it became a hit.

Distracted Boyfriend Presents a Clear Story

Distracted boyfriend offers a clear-cut message. It is recognizable and gets straight to the point. A good meme is digestible in a matter of seconds, and distracted boyfriend fits the bill. Likewise, you can create clear content by following common standards of organization. Use bold headings and spacing that will attract the reader’s eye.

Remember not to let your message become muddled. Make your point clear so that readers can breeze through without missing anything. The distracted boyfriend meme conveys a message with facial expressions and text to establish a consistent tone. Make sure your content does the same.

Distracted Boyfriend Is Accessible

Shutterstock, which holds some licensing rights to photos taken by Antonio Guillem, the man who took the original photo, was the first to move in. One Shutterstock employee made a template that anybody could use to produce quick memes. As an entity, Shutterstock accepted this in spite of the fact that they would not make money on the stock photo. Still, the template allowed the photo to be properly sourced.

Take a moment to consider the accessibility of your content. Is it consumable? Do you make interaction easy for your readers or clients? If not, it might be time to restrategize.


One of the many chuckle-worthy takes out there.

Distracted Boyfriend Is an Accidental Success

While he sells a whopping 1,600 photos each day, Guillem reports that the photo that inspired the meme was nowhere near a top seller. It was never intended to go viral, but that’s part of the appeal. Distracted boyfriend was not created to sell. It was created to entertain.

Apply this to your content by creating with the intent to entertain or inform. Provide value to the consumer first. Content that appeals to the consumer by offering something in exchange for nothing does the real heavy lifting.

Even if the distracted boyfriend meme inspired you to plan to craft content with these concepts in mind, you might still have some questions. With the help of valuable tools, you can create compelling narratives using any media, and Media Shower is ready to help with a free trial!