Archive for July, 2015
Consumers today are a smart and finicky bunch, and nothing turns them off more online than fluff content. And unfortunately, too many marketers out there believe that all you need to do to rank in Google and other major search engines is simply provide “content,” says Jon Stroker, COO for AdVision. “The fact of… Read More…
Digital content is getting nosier and nosier, which means that brands hoping to get their message out have to be savvier than ever about grabbing eyes. High-quality visual content is more critical than ever. Text on its own is hollow; the brain processes visuals much faster than words, says Troy Coleman, senior visual designer… Read More…
For small business owners and entrepreneurs, just launching your product or service can be tough enough without the crash course in business 101. That’s when a little education can go along way. Cue Firepole Marketing. “We teach marketing and general business principles to small business owners and entrepreneurs who are excellent at what they… Read More…
In December 2010, Kulwant Nagi’s life was a wreck. He’d qualified for a number of top master’s programs in the United States, but couldn’t afford them, when the time came. This resulted in Kulwant leaving home due to rising tensions and expectations. No master’s degree, no money, no career. It was at this time that… Read More…
A decade ago, aspiring to a career in writing would earn you cross-eyed glances from parents, teachers, principals – even dentists, who might wait until their rubbery fingers were in your mouth to politely suggest “getting a real job”. Any career that was vaguely creative was deemed impractical, unstable, and a pipe dream –… Read More…
Telling a great story requires more than creativity and proper use of punctuation and grammar, a really good story also includes pictures. We live in a visual culture and images are an expected element in blog posts and other online content. A great image can be used to break up blocks of text while adding… Read More…
Marketing is a tough job no matter where you are; and as part of the Sambecketts team, Georgina Hillman is on the forefront of marketing. She sat down with us to discuss marketing, and why it’s an investment. You talk a bit about marketing as an investment, not a cost. Why is that, specifically? A… Read More…
Inbound marketing is powerful but complex. Mike Lieberman, as an expert in the topic and head of Square 2 Marketing, recently helped us makes sense of a tough topic. Why is inbound marketing important for businesses? First, inbound marketing should be important to businesses because it’s the only marketing strategy that aligns perfectly with the… Read More…