Archive for September, 2013
As a former reporter who spent a decade-plus in busy newsrooms, I can tell you truthfully that press releases more often than not go ignored. Like Ed-Asner-at-a-Bieber-concert ignored.
For whatever reason, tween girls just don’t dig Lou Grant.
The distrust of the press release is an instinct instilled by journalism professors at every reporter’s birth and by news directors on a daily basis. ”You wanna do a story on Ace Hardware’s Master Locktober sale? You’re fired, Steve.” Any journalist worth their Morton’s knows press releases come to your inbox because the sender wants publicity. Whether they deserve that publicity is an entirely different matter. (more…)
In 2013, companies promoting via social media have a variety of choices: Facebook, Twitter, Tumblr, and the like. Any other site is a sad relic of the past, used only by old people who are just getting into this Internet thing and don’t know any better.
Except that’s not entirely true. A great many social media sites from the past are still around, still kicking, and still have a large enough user base to garner you great self-promotional results. You just have to target the right places.
Do not actually do this. Arrows hurt.
You might think of MySpace as nothing but a punchline to a joke about what used to be popular on the Internet. But if you actually check the site out, you won’t see tumbleweeds and old, clipart-laden profiles that haven’t been touched since 2008. No, you’ll see a completely updated, slick, and hip realm, devoted mainly to the sharing and promotion of music (which makes sense, since Justin Timberlake owns the thing now.)
So how could this help your business, if your business is not music? Simple: everyone loves music, and it’s a great way for two seemingly unrelated people to quickly connect. Keep your company’s profile up-to-date with the freshest music around, reach out to fans of your hot new playlist, and use that as the icebreaker. Letting your friends know about your company and what it has to offer them, is the logical next step. (more…)
If you’re reading this you’re no doubt a smart, moderately attractive businessman/woman and likely don’t have the required 10,000 hours spare it takes to become an expert in something. You probably have 10 minutes though, so why not use them to learn something from one of our expert interviews? Today we’re shooting a breeze with poet, blogger, and all around excellent person, Khara House.
Via her website, Our Lost Jungle, Khara offers words of inspiration from great writers of the ages and encourages her readers to be as creative as possible, as well as promoting and sharing her own work. Can you convince people to create something new and awesome every day for a month? How important is reader interaction? And will Khara be the first person to bust a rhyme on our blog? We asked her to find out. (more…)
They say that it takes 10,000 hours to become an expert in something. So we’re rounding up experts who’ve put in all those hours, so you don’t have to. All you need to do is spend 10 minutes reading an interview with them. Not a bad deal, eh?
Today we’re chatting with Michelle Salater, an award-winning writer and the CEO of Sūmèr, LLC, a full-service copywriting firm. Michelle also regularly speaks to business owners on how they can draw more attendees to their events and how they can communicate effectively. We asked her some interesting questions around SEO, online marketing, and why she loves dogs. (more…)
If you want to become an expert in something, you generally need 10,000 hours of practice at it. Well, thankfully you don’t need to spend 10,000 hours reading this interview. What do you need? Just 10 minutes!
Perhaps one area where 10,000 hours isn’t enough, however, is parenting. Today we’re speaking with Kayla Aimee, who has worked in social media and marketing and now makes a living from her blog as she stays at home and takes care of her daughter, who was born 15 weeks premature. She’s also the author of the book, The Blog Book: A Must Have Guide To Blogging, Marketing & Monetizing. Kayla’s blog grew almost by accident, and she has a story worth reading and thinking about when it comes to how we grow communities online–and what to do when life throws an unexpected wrench into our plans. (more…)
The experts say it takes roughly 10,000 hours of practice to become one of them—an expert. We say reading one of our 10-minute interviews is a much safer and sounder use of your time.
Today we’re talking with Dan Miller, the president of 48 Days LLC, which specializes in providing creative thinking that helps bring people to success. Dan is passionate about helping individuals live a balanced life, find meaningful work, get a clear sense of direction and altogether enjoy living.
He’s the author of the New York Times bestselling 48 Days to the Work You Love, No More Dreaded Mondays and Wisdom Meets Passion. He’s been a guest on numerous TV shows and is a highly sought after public speaker. Dan has built the 48 Days brand on the Internet, with 130,000 people subscribed to his weekly newsletter and consistently enjoying a top three ranking on iTunes for his 48 Days Podcast.
How has Dan managed to build his brand on the Internet so well? What can we learn from his strategy? And what can we learn from Dan when it comes to enjoying the work we do? We thought it would be great to find out! (more…)
It’s been shown that you need about 10,000 hours of practice to become an expert in something. But hey, our interviews with experts only take a quick 10 minutes! So saddle up and enjoy the easy ride as we talk with expert Internet affiliate marketer, Zac Johnson.
Since he was a lad, Zac was interested in advertising and at a very young age discovered how he could use the net to make money. Today he is one of the leading gurus in his field. Join us as we find out how others can find success with affiliate marketing.
What do you tell people at parties when they ask you what you do and how do they usually respond?
I usually tell people that I do online advertising for large brands such as Google, Yahoo and Amazon. It’s always fun to see their expressions and if they are really interested or not. If they are then I might go into how everything on Facebook is catered right down to their demographics and blow their minds with some additional online ad tactics they likely didn’t know was going on. (more…)
They say it takes 10,000 hours to become an expert in your field. That’s a long time. Now 10 minutes, that’s much more doable, and that’s how long it takes to enjoy one of our expert interviews.
Susan Johnston is a prolific writer and journalist whose blog, The Urban Muse, has twice been named a Top 10 Blog for Writers. Her writing has appeared in the Boston Globe, The Christian Science Monitor and SELF Magazine, to name a few. She’s even had an article translated into French and Chinese! Plus she’s the author of The Urban Muse Guide to Online Writing Markets which covers more than 50 websites that freelance writers will find resourceful. Blogging has changed, and continues to change, the information landscape, which is why it has become such an important cog in marketing.
We asked Susan a few questions on writing, her career, blogging and journalism, and we think you’ll inch closer to expert status once you read her answers.
How are things different for writers these days than they were 20 or 30 years ago?
Wow! The Internet has completely changed the game. When I was a kid, I used to submit poetry and short stories to places like Stone Soup and Cricket Magazine. This was before the Internet and AOL went mainstream so you’d have to snail mail your submission and include a SASE (self-addressed, stamped envelope) to get a response. With email submissions, it’s much faster, plus you more have more potential avenues for getting published in blogs, eBooks, mobile apps… you name it. (more…)
Finding a good content writer is tough. You know this. We know this. Your oddball neighbor Randy even knows this. That’s why we’ve created this diagram of the ultimate content writer. Feel free to use this graphic as a reference point when looking for a great writer or decorative wall art for the home—your call.
Andrew John Virtue Dobson runs the lifestyle blog dobbernationLOVES, which he originally started to document his three year adventure in which he would visit over 50 countries. The blog is now focused on inspiring the world to, as his slogan goes, “Eat Well, Travel Hard, Live Better.”
Andrew is a great example of how the Internet and blogging has changed so much of the publishing and marketing landscape. With a simple blog about his travels, his life and the things he loves, he has become a popular brand whose opinion is sought after and highly respected. As a result, he now makes a living off his blog and receives pitches from brands and companies every day to review their product or to be part of a promotion.
We thought it would be great to ask him a few questions around what he does and how he does it. (more…)