Archive for February, 2013
Shari Stauch is the creator of Where Writers Win, which sounds like but is definitely not an off track betting branch for authors. No, Where Writers Win is a company that provides expertise in marketing, websites, training, and tools for emerging authors, and Shari is the prize-winning thoroughbred behind it all. As if being a savvy veteran of the publishing, marketing, and PR trades for some 30 years isn’t enough, Shari is also a Hall of Fame member of the Women’s Professional Billiard Association. And lastly, as you’re about to see, she’s a spectacular get for an interview.
1. You would think an author would be great at marketing their book because it involves writing about something they know. But that’s not always the case, huh?
True enough, seldom the case. Hey, ask any author and they’d rather write an entire novel than the synopsis or the blurb or the dreaded query letter. The transition from artist to marketer is tougher than many realize until they’re actually thrown into the deep end of that pool. That said, today’s social marketing allows an author to do what they do best – communicate in writing. And by engaging in that social conversation, the result becomes book sales. (more…)
Duplicate content can be your friend.
I can hear the brains of several hundred SEO professionals exploding as they read this. The remaining professionals, whose brains are still intact, though hemorrhaging violently, are asking, “Did he just say that duplicate content could be our friend?”
Yes, duplicate content can be your friend — if it’s really, really good.
Double your refreshment. Here’s Proof That Duplicate Content Can Work
True story: we were hired to help a credit card client rank on the keyword “credit card concierge.” This is a service provided by some high-end credit cards, where a personal concierge can help you with tasks like booking restaurant reservations, or firing your housekeeper. We wrote a piece where we signed up for one of these credit cards, then put our credit card concierge through the most ridiculous tests we could think up.
First we told her that we needed a six-gallon tub of nacho cheese, by 3:00 pm on Thursday. A few hours later, our concierge called with the address of a local warehouse club where we could buy the cheese. Next, we told our concierge we had really low self esteem, and asked if she could call every day with positive affirmations. She found someone who could help us with that, too. By the end of the experiment, we were asking her to help us book trips into outer space on Virgin Galactic. Crazy stuff. (more…)
Having a conversation with someone who only wants to talk about how awesome they are is about as pleasurable as sticking a fork in your ear. No wait, even worse; a spork in your ear. The same rules apply to the blogosphere. Bloggers who use posts to solely promote their products instead of providing relevance and value to their readers just don’t get it. They’re also probably calling sporks “foons.” Sigh.
Your job as a blogger is to bring value to and entertain your customers, not to work a sales pitch into every post. Think of yourself as a magazine publisher — you must create articles people want to read and that sell themselves. Do this consistently, and customers will find you. Here’s how:
Is your blog content making kitties yawn? Stop that.
Research Your Audience
How can you know what types of information your blog readers crave if you haven’t yet pinpointed your target audience? The quick answer is you can’t. The first action every blogger must take is to learn the desires, likes, and purchasing habits of their target audience. Does your reader base expect thrilling tales of adventure from your blog? If so, whatever you do, do NOT mention Lincoln. Woooee! Snooze-a-rama! (more…)
It’s tough getting people to share. Just ask any parent of a cute but innately selfish toddler; when you only have six measly ounces of apple juice to work with, giving just one sip away seems like sacrilege. Now sharing on the Internet (as fully grown adults) is surely easier. And yet it’s not easy enough, is it? Or perhaps it’s that getting people to share what you want them to is the elusive beast here. But elusive beasts, like common colds, are meant to be caught. Here’s how you get people to share your stuff.
We assume things got really ugly after this.
Make It Share-Worthy
Hoping that your “Top 9 Expired Coupons” article goes viral is, well, kinda sad actually. But at this time of the year, a roundup of the “5 Great Sites for Income Tax Help” or a folksy remedy for how to “Prevent the Flu with One Easy Precaution” will immediately have an edge due to its subject matter. Think timely; sticky; eye-catchy. If your message has a universal appeal, its odds of being shared will rise like the yeast in your nana’s beloved nut loaf. (more…)
No doubt about it, Kawsar Ali knows how to create a website. Keenly interested in computers as a child, it wasn’t long before the path of his passion led him to web design. An interest in photography followed, and he now blends both at his highly informative blog Desizn Tech, where he covers a multitude of web design and tech topics. We caught up with Kawsar and probed his fertile mind on everything from the value of a professional designer to outdated sitcoms. (more…)